GDUSA May 2019 Newsletter
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Paper Matters
May 2019 Newsletter
Our upcoming June print edition juxtaposes our annual Web Design winners showcase —a muscular demonstration of beautiful imagery, relevant communications, and quality experiences — with our 56th Anniversary Print Design Survey — which finds that 81% of readers design or produce print in their professional mix. Showcase and survey, taken together, underscore a simple truth noted by a respondent: “Print and digital both have their roles to play. The important thing is not the medium, it is creating effective solutions for the client.” — Gordon Kaye, Editor
Rule29 Says Love Conquers All
LEO, manifesting the mandate to Love Each Other, believes love is the answer to negativity and chaos in the current climate. The website and community accept and support all people, regardless of anything that makes them different…
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There is a ZOO near you
Erickson Stock
Enter The 2019 GDUSA Inhouse Design Awards
Enter The 2019 GDUSA Inhouse Design Awards
Entry Deadline: May 31, 2019 | Sponsored by The Creative Group
GDUSA’s American Inhouse Design Awards™ is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized by managers, colleagues and the community for their creativity, for the special challenges they face, and for the full value they bring to the table. This is our 56th anniversary of organizing competitions for and with the creative community, so don't miss out…
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Introducing the All-New Accent Opaque Swatchbook
Smithsonian Latino Center
UNO Creates Dynamic Brand for Smithsonian Latino Center
UNO Branding (UNO) has developed a new brand identity for The Smithsonian Latino Center (SLC) which promotes Latino presence within the Smithsonian. Created in 1997, the SLC shares and supports the national Latino experience…
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Art Resource
5 Tips on How to Boost Creativity on Your Team

Take FiveIf you are the manager of a creative or marketing department, finding the time and energy to encourage innovative thinking amongst your team can be challenging. Heavy workloads, tight deadlines and client demands are some of the greatest impediments to creativity, according to a TCG survey of nearly 600 professionals. So how can you get the creative juices flowing? Here are some of our favorite (and most cost-effective) activities to help keep you and your team creatively inspired.

  1. Innovate. Ask your team to find new uses for everyday office items, such as “10 new uses for a staple remover” and then have them share their ideas during a group meeting. Problem-solving activities often lead to industriousness.
  2. Play memory-boosting games. A round of concentration or other memory games can boost “fluid intelligence” – the ability to reason and solve new problems. Set aside time each week to get together and test each other’s memory.
  3. Get competitive. At your next brainstorming session, challenge employees to come up with a new team slogan. Vote on the winning tagline and collaborate on a new design to go with it, which you can print on a T-shirt or reusable bag as a gift to employees.
  4. Create office eye candy. Another survey by The Creative Group shows that a company’s office environment greatly affects creative output. Explore a variety of workspace options and encourage team members to post designs, artwork or quotes in a common area to draw inspiration.
  5. Start a book club. Book clubs bring team members together to discuss topics they are mutually passionate about. Pick a book – or ask your team for ideas – and purchase copies for everyone. Then set a time to discuss the book once a week.

If you want ideas for inspiring creativity on your team, visit The Creative Group blog.

The Creative Group (TCG) specializes in connecting interactive, design, advertising, marketing and public relations talent with the best companies. More information can be found at

Academy of Art University
Creative Workplace Research
Isley Salad Spinner Conveys Chaos + Clarity
TEDMED, a global community of thinkers in health and medicine, worked with Alexander Isley designers to develop distinctive visual approaches for their annual themed gatherings. “Chaos + Clarity” was the most recent TEDMED gathering’s theme…
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Jam Paper
PRINT 19 Names Wired’s Nick Thompson as Keynoter
Registration is now open for the print industry’s most comprehensive and longest running event, and Nicholas Thompson, editor-in-chief of Wired, will set the tone with a keynote address. PRINT® 19, slated for October 3-5 at Chicago’s McCormick Place North, will bring together the leaders of the print industry from more than 80 countries…
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COE Designs
COE Designs Collateral While Print Guidelines Evolve
The Scripps Research Institute teamed with COE Design for a makeover that helped refine its core mission. The collaborative team’s intuitive thinking used new brand elements — infinity loop, spectrum bar, color palette, tag lines, and fonts that were in place…
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VR Viewer
Virtual Reality Is Changing Everything
Get a Free VR Viewer see for yourself how to design interactive experiences…
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Gordon Kaye, Publisher
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