Shelf Life: the GDUSA Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
When my son-in-law sees ads for extreme food deals — 10 nuggets for a buck — he whispers “not enough money.” His point, of course, is that quality and standards are probably not paramount at that low price. In our June print edition, one of our guest columnists makes a parallel point about cheap-o creative freelance hubs: not enough money is in play for quality or standards to matter much. Something to chew on as we expand the opinion section in our magazine’s 56th year. — Gordon Kaye
 
Chen Design Warms Chilled Coffee Lovers
 
Chen Design Warms Chilled Coffee Lovers
To introduce a sophisticated chilled coffee, Chen Design Associates utilized abstract watercolor play inspired by the nuanced notes of single origin, estate-grown coffees…
 
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2019 Package Design Awards
 
2019 Package Design Awards
Sponsored by Neenah Packaging
The outstanding work showcased here attests to the reality that is 2019, celebrating beauty and style and the power of design to forge an emotional link with a buyer…
 
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GDUSA Inhouse Awards Deadline Friday June 7
 
Enter The GDUSA ‘Inhouse’ Awards Deadline Friday June 7
56th Anniversary Inhouse Design Showcase
GDUSA’s American Inhouse Design Awards™ is the premier showcase for outstanding work by inhouse graphic designers and related creative professionals. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized by managers, colleagues and the community for their creativity, for the special challenges they face, and for the full value they bring to the table. This is our 56th anniversary of organizing competitions for and with the creative community…
 
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Neenah Packaging
 
 
 
Chase Captures Natural Flow For X2 Energy Drink
 
Chase Captures Natural Flow For X2 Energy Drink
Chase Design Group redesigned the X2 brand from the ground up to capture the natural flow of energy that X2 delivers with energy wave graphics and modern typography…
 
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Frank Collective PopCorners Offerings
 
Frank Collective Names, Brands New PopCorners Offerings
Frank Collective recently completed a comprehensive branding effort for “Flex” and “Flourish.” targeting making each of the snacks memorable and distinct…
 
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Pearlfisher Is High On Non-Alcoholic Drinks Category
 
Pearlfisher Is High On Non-Alcoholic Drinks Category
Pearlfisher New York has created new non-alcoholic aperitif brand and packaging for Æcorn Aperitifs, a sister brand of Seedlip, a popular alcohol-free spirit…
 
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Bud Light Toasts World Pride Month
 
Bud Light Toasts World Pride Month
For World Pride month, Bud Light is releasing rainbow-colored aluminum bottles and pledging to donate $1 from cases sold from May 27th to June 30th to GLAAD…
 
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Jan Tschichold and the New Typography / Graphic Design Between the World Wars
 
 
 
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Gordon Kaye, Publisher
 
 
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