Shelf Life: the GDUSA Package Design eNewsletter
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Shelf Life
GDUSA’s Package Design Enewsletter
Here, just before you break for Thanksgiving, is the November edition of Shelf Life, our package and brand design enewsletter. Particularly noteworthy is an opinion piece by Marie Gorman of quench, a first-rate food and beverage marketing agency, on Starbucks and packaging sustainability. Have a great holiday and thank you for everything — Gordon Kaye
 
Vita Coco
 
Interesting Development Gets Real For Vita Coco Brand
Interesting Development set out to bring a natural, innocent and good-natured approach and feel to the Vita Coco brand, starting with a package redesign…
 
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Neenah Swatch Pro™ Extension for Adobe Illustrator
 
Neenah Swatch Pro™ Extension for Adobe Illustrator
Improving Workflow By Streamlining The Paper Layering Process For Adobe Design Files
Neenah has just launched the first-ever paper extension for Adobe® Illustrator®. The development took place at the recent Adobe MAX event, and the extension is now available on the Adobe Exchange marketplace. The Neenah Swatch Pro™ is intended to make it easy for creatives to envision their work on the papers they will print on, allowing designers to instantly add a paper layer into their artwork and view their artwork on colors and textures from the mill’s most popular brands. Neenah partnered with the strategic business development and technology solutions firm 6kites to develop the Neenah Swatch Pro…
 
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Happy Meal
 
Turner Duckworth Honors The Happy Meal
Turner Duckworth’s partnership with McDonald’s may remind you of your childhood. “40 Years of the Happy Meal” celebrates nostalgia and the Happy Meal box…
 
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Diwali Traditions
 
Diwali Traditions Inspire Butterfly Cannon
To honor Diwali, a worldwide Indian festival, Butterfly Cannon created Limited Edition and Travel Exclusive design for Johnnie Walker Gold Label Reserve blend…
 
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Better With Less
 
Neenah Packaging
 
 
 
Breast Cancer Now
 
Wolff Olins Presents The Complete View
Breast Cancer Now funds about a third of all breast cancer research in the UK. Wolff Olins helped realize the perspective of bringing world-class research and care together…
 
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Starbucks
 
Tis The Season For Starbucks (But Not For Plastic)
Marie Gorman looks at the twist in Starbucks' annual holiday cup roll out: Anyone who ordered a holiday beverage on November 7 received a free, limited-edition reusable red cup that can be brought back throughout the season for discounted coffee…
 
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2019 Health + Wellness Design Awards
 
2019 Health + Wellness Design Awards
This year’s Health + Wellness Design Awards™ recorded nearly 2,400 entries — the winners represent ad agencies, design firms, Inhousers, and freelancers doing outstanding work on behalf of innovative companies, institutions and brands…
 
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2019 Responsible Designers to Watch
 
2019 Responsible Designers to Watch
Sponsored by Domtar
Our “Responsible Designers To Watch” shows designers embracing responsibility in terms of how sustainably they create and produce to make the world a better place…
 
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2019 Cannabis Industry Graphics Awards
 
2019 Cannabis Industry Graphics Awards™
We present the 50 winners of our inaugural Cannabis Industry Graphics Awards™. The CBD/Hemp/Cannabis industry is a vast opportunity to use design to help elevate brands, differentiate products, disseminate information, create safe packaging and distribution, and help purveyors build strong businesses and a responsible business model…
 
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Gordon Kaye, Publisher
 
 
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