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Package Design USA
GDUSA’s Package Design Enewsletter
We originally named our package design newsletter and blog ShelfLife … classy, yes, but over the years we could never quite make the name stick … people actually called them PDUSA or Package Design USA, the common sense brand extension to six decade old GDUSA. We accede to the wisdom of the crowd; these products have now been renamed. One other bit of housekeeping: our annual package design awards competition, sponsored by Neenah, is open through February 7. That’s next week. More information is below. — Gordon Kaye
Side of Luxury
McDonald’s With A Side of Luxury
McDonald’s has teamed with fashion designer Alexander Wang to launch the ultimate picnic basket and lunch bag in connection with McDonald’s China…
Cannabeauty: It’s Not A Trend, It’s A Movement
The CBD trend has taken off in other products such as edibles, infused beverages, oils, and topicals. There is an untapped cannabeauty market ready for the taking…
Iridescence Brings Beauty Brand To Light
LIVIN’ LLC came to QNY Creative to craft a memorable beauty brand for its Ópalens luxury sunless tanner and to speak to modern consumers…
Enter The GDUSA Package Design Awards
Enter The GDUSA Package Design Awards
57th Anniversary GDUSA Package Design Competition
Deadline Friday, February 7
Our 57th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.…
Neenah Swatch Pro
Botanicals Featured in PROCure Packaging
Brooklyn’s PROCure is set to unveil a redesigned package line-up by NYC-based design firm The Goldstein Group (TGG)…
Left Handed Compliment For Craft Brewer
Left Handed Compliment For Craft Brewer
Left Hand Brewing, a craft brewing pioneer best known for its Nitro series, has unveiled a new logo and package design as part of the company’s nationwide brand refresh…
FunctionFox 20th Anniversary: Free Demo and 20% Subscription Discount
FunctionFox 20th Anniversary:
Free Demo and 20% Subscription Discount
Free Demo From The Leader in Time Tracking & Project Management
For 20 years, FunctionFox has been the leading time tracking and project management choice for creative professionals. In 2020 we’re celebrating our 20th anniversary by releasing FunctionFox Gantt charts – an important new development that will give users crystal clear 20/20 insight into their business, in a simple, easy-to-use format…
Sub-Brand Hustles Way To Top
Sub-Brand Hustles Way To Top
Max and Graham Fortgang’s Hustle energy drink – with new identity and packaging Jones Knowles Ritchie – was created for a young, hip, music-loving crowd…
Heinz Vegan
Heinz: Vegan Isn’t All Kale and Quinoa
Heinz’s latest campaign, by Havas London, simply reminds people that its popular cans of baked beans are, in fact, vegan with a “Beanz Meanz Heinz” slogan…
Gordon Kaye, Publisher
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Phone: 212.696.4380, Fax: 212.696.4564
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