GDUSA February Newsletter
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Paper Matters
 
 
 
February 2020 Newsletter
 
2020 is a copywriter’s (wet) dream, providing an endless source of lazy puns about ‘clear vision’ or ‘creative vision’. Luckily, not even one of our 2020 People To Watch employed the vision thing in our annual special editorial feature. Instead, what they present, collectively, is a clear-eyed look at the state of the creative business. Check out the feature below or read the fulsome January/February 2020 print edition currently in the mail. — Gordon Kaye, Editor
 
Pentagram Empowers Car Buyers
 
Pentagram Empowers Car Buyers
To deal with the inherent stress of buying a car, TrueCar is working to reinvent the experience and make the process simple, easy, trustworthy and informed…
 
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Academy of Art University
Erickson Stock
San Francisco Eyes Anti-Ageism
 
San Francisco Eyes Anti-Ageism
This fall and winter, the San Francisco Department for Disability and Aging Services is running its first-ever anti-ageism campaigns…
 
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Do It On YUPO
HOW Design Live
5 Effective Employee Retention Strategies

Take FiveIt’s every creative manager’s nightmare: One of your best employees resigns out of the blue. And whenever a coworker walks out the door, people notice. Some might even start wondering if they should look for a new job, too. That’s why employee retention and job satisfaction should be high on every manager’s list of priorities. Here are five tips for building retention plans that work for your creative team:

  1. Onboarding and orientation. Every new hire should be set up for success from the very start. Your onboarding process should teach new staff members about the job, the company culture and how they can contribute and thrive.
  2. Employee compensation. In this competitive labor market, it’s essential to offer attractive compensation packages. That includes salaries, of course, but also bonuses, paid time off, health benefits and retirement plans.
  3. Communication and feedback. Your direct reports should feel they can come to you with ideas, questions, concerns and feedback. Make sure you connect with each staff member on a regular basis and keep communication lines open.
  4. Work-life balance. What message is your company culture sending? Be careful to avoid having a culture that encourages and rewards around-the-clock availability. People need to know that their managers understand they have a life outside of work.
  5. Acknowledge milestones large and small. Whether the team just finished a huge project under budget or an employee celebrated a 5-year work anniversary, seize the chance to celebrate together with a shared meal or group excursion.

Learn more strategies to retain your team by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

Berthold
The Creative Group
2020 GDUSA People To Watch
 
2020 GDUSA People To Watch
GDUSA Starts Each Year Spotlighting A Group of People Who Embody the Spirit of the Creative Community. Still, for more than five decades, it has seemed to work out pretty well: the roster of past participants is star-studded to say the least. In our 57th year, the 2020 group adds to the shine…
 
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Artisan
There is a ZOO near you
Elmwood Brands Unisex Razor
 
Elmwood Brands Unisex Razor
Elmwood New York has created brand identity and packaging for BIC’s Made for YOU. The product is described as a high-quality unisex razor system at an affordable price…
 
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4Over
VERSO
Design For Equity and Resilience
 
Design For Equity and Resilience
Vermont College of Fine Arts’ MFA in Graphic Design…
Through the Eyes of Design Justice Advocate Jessica Bellamy

When design justice advocate and researcher Jessica Bellamy visited VCFA’s MFA in Graphic Design residency as a guest designer in October 2019, she’d never heard of low-residency graduate-level graphic design education. It took less than a week on campus for Bellamy to dub VCFA “The MFA Program That Graphic Designers Deserve” in an article for Medium…
 
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The Atlantic
 
FunctionFox 20th Anniversary:
Free Demo and 20% Subscription Discount
For 20 years, FunctionFox has been the leading time tracking and project management choice for creative professionals. In 2020 we’re celebrating our 20th anniversary by releasing FunctionFox Gantt charts – an important new development that will give users crystal clear 20/20 insight into their business, in a simple, easy-to-use format.
 
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HOW Design Live
 
HOW Design Live: A Design Conference Unlike Any Other
What sets HOW Design Live apart from other design conferences? Range. To prove it, check out the 2020 lineup for the big show in Boston, May 4–7. If you think you know design conferences, think again…
 
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Carbone Smolan
 
GDUSA Package Design Awards… Brief Extension To February 13
Our 57th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth. NEENAH IS THE SPONSOR. PROJECTS MADE ON A NEENAH PAPER/LABEL ARE FREE TO ENTER!
 
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Thoughts On Our 57th Annual People To Watch Feature
 
Gordon Kaye:
Thoughts On Our 57th Annual People To Watch Feature
There is no quit in us here at GDUSA where, against the odds, our print, digital and web presence continues to grow. We kick off our 57th year of publishing as we have so many other times, focusing on three pillars of our community: professionals of note, top students from leading design schools, and the suppliers and services that make up the design marketplace…
 
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Gordon Kaye, Publisher
 
 
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Package Design Awards
 
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