GDUSA March Newsletter
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March 2020 Newsletter
 
For creative people — and publishers, too — work is worship. Legendary designer Massimo Vignelli once told me that and it stuck. This week, many designers and agencies are telling me that they are acting prudently to stay safe, being kind to themselves and others — and using this strange pause productively and mindfully — for themselves and their clients — to prepare and market for the rebound sure to come. For me, the message resonates because I believe in our personal and societal resilience, and expect better times sooner rather than later. Work is worship and it is hope. — Gordon Kaye, Editor
 
Chen Resurrects Soul Of Natural Beauty Brand
 
Chen Resurrects Soul Of Natural Beauty Brand
Alaffia, creators of fair trade body and hair care products, has a mission to empower women’s futures and entire communities in Togo, West Africa…
 
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Academy of Art University
Erickson Stock
K-Y and Design Bridge Put Females First
 
K-Y and Design Bridge Put Females First
Design Bridge New York has created branding and package design for lubricant, K-Y, that proudly puts female comfort and enjoyment first, empowering women…
 
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Do It On YUPO
The Creative Group
Siegel+Gale Gives Bristol Myers Squibb A Hand
 
Siegel+Gale Gives Bristol Myers Squibb A Hand
To reflect transformation, Bristol Myers Squibb engaged brand consultancy Siegel+Gale to create a brand centered on a commitment to compassionate science…
 
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Berthold
Art Resource
5 Tips for Answering, ‘What’s Your Expected Salary?’

Take FiveMany job candidates dread this question. There’s the worry that, if you lowball a figure, you’re leaving money on the table. But if you give a number that’s too high, you might price yourself out of consideration for the role. Whether you’re seeking a position as an entry-level graphic designer or a senior art director, here are five strategies to help you prepare an answer for this question:

  1. Research the market and salary trends. Never discuss salary expectations before doing your homework. Check out reputable sources, like the U.S. Bureau of Labor Statistics (BLS) or The Creative Group 2020 Salary Guide, for data on wages in your field and local area.
  2. Give a range, not a number. Early in the interview process, providing a range shows flexibility and allows you to adjust the figures after you’ve learned more about the job. Consider saying, “From what I know about the position, I think somewhere in the area of $XX - $XX.”
  3. Turn the question around. If it’s still too early to decide on a salary range, politely ask if you can learn more about the position and duties before discussing money, or ask what salary range the employer is considering for the position.
  4. Know when it’s time to give a number. By the second interview, you should have enough information about the job to give a definite number. Remember to factor in the responsibilities, commute, benefits and more to determine a fair salary figure.
  5. Get it in writing. Once the employer makes a salary offer that you’re happy with, thank them and ask for a day or two to mull it over. If you want to take the job, request a formal, written letter to make sure all details you’ve discussed are correct.

Ready to present your desired salary number? Find example phrases to use by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

Artisan
Triple Layer Edge Cards
Enter The 2020 GDUSA Web Design Awards
 
Enter The 2020 GDUSA Web Design Awards
The Best in Web + Digital + UX Design
We invite you to enter the 2020 American Web Design Awards™: our annual showcase of the power of design to enhance websites, online, and interactive experiences.
Sponsored by The Creative Group
 
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Academy of Art Students Tackle Suburu Challenge
 
Academy of Art Students Tackle Suburu Challenge
You have 98 days to reimagine a Subaru car for the year 2030.
This was the challenge posed to Academy of Art University students from the School of Industrial Design for their Corporate Partnership class. This class has the industrial design school of the Academy collaborating with big brand names in the automotive industry to give the students actual hands-on experience working with clients and collaborating with fellow students…
 
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4Over
VERSO
Sparking New Era For Tencent Games
 
Sparking New Era For Tencent Games
DesignStudio has unveiled a full rebrand for Tencent Games, the largest video game company in the world and part of the Chinese tech conglomerate…
 
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2020 GDUSA Top Graphic Design Schools
 
2020 GDUSA Top Graphic Design Schools
In the January/February 2020 print edition, which kicked off our 57th year of publishing, GDUSA released its annual Students To Watch roundup. Now we’ve compiled a list of our favorite institutions that prepare students to work in professional graphic design, based on a mix of objective and subjective factors, including our own decades long relationships with designers, students, recruiters, educators. The list is alphabetical. The reach is national. The theme is practical…
 
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2020 GDUSA Students to Watch
Shown above: Hiuman Ng, senior graphic design student, Academy of Art University
 
2020 GDUSA Students to Watch
With the help of many of America’s leading art and design schools – RISD, SCAD, SVA, CCA, MICA and many more – we once again identify top students ready to burst on the design scene. Some are undergrads, others are graduate students, all have found personal and professional growth through their programs…
 
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Gordon Kaye, Publisher
 
 
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