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June 2020 Newsletter
A little housekeeping. The June magazine is at the printer; it features our 20th annual web design awards showcase. And our 57th anniversary inhouse design awards, the original and premier showcase, is open for entries through this coming Friday. Entry information is provided below. Hope you can be part of it. — Gordon Kaye, Editor
JKR Intros Heinz Global Masterbrand
JKR Intros Heinz Global Masterbrand
Jones Knowles Ritchie has revealed a global masterbrand for Heinz. The brand identity seeks to unite Heinz’s expansive portfolio across over 20 product categories and features refreshments to the logo, visual identity, brand strategy, and packaging…
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Syracuse University - Designers with Vision
Erickson Stock
Bedding Brand Comma Invites A Pause
Bedding Brand Comma Invites A Pause
In early 2020, the direct-to-consumer bedding start-up Comma approached Elmwood New York to define the foundations of the Comma brand. The strategic design agency worked with Comma to align its identity with its vision…
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Art Resource is the world's largest fine art stock photo archive
GDUSA Inhouse Awards Open To June 19
GDUSA Inhouse Awards Open To June 19
GDUSA’s American Inhouse Design Awards is the premier showcase for outstanding work by inhouse graphic designers and creative professionals. It is a unique opportunity for inhouse designers at corporations, non-profits, institutions, universities, government, associations, media companies and other organizations with an inhouse designer or team to be recognized by managers, colleagues and the community for their creativity, for the special challenges they face, and for the full value they bring to the table. This is our 57th anniversary of organizing competitions for and with the creative community.
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The Creative Group
5 Tips for Hiring an Employee – and Avoiding a Headache

Take FiveIn any economy, knowing how to hire an employee with the skills and experience you need can result in a headache. The hiring process is typically costly, sometimes disappointing and often a time suck. In today’s challenging business environment, that same hiring process can be downright daunting. So how to hire an employee if you’re busy, stressed, distracted and just want someone in that role right now? Here are five suggestions to help you successfully attract and hire top creative talent.

  1. Focus on the job description. Whatever the state of your hiring market, writing a detailed, compelling job description is critical. Consider the responsibilities, levels of education and experience of an ideal candidate, while avoiding an unachievable list of required qualifications.
  2. Cast a wide net. Post the opening on your website, industry job boards and your company’s social media accounts. Ask your team members and trusted contacts in your professional network for referrals.
  3. Don’t shortchange the resume review. To determine if a candidate is qualified, consider their technical and soft skills, and impact on their current or previous role. Look for keywords and phrases that match the job description.
  4. Go deep in the interviews. Ask open-ended and hypothetical interview questions about the job seeker’s experience, skills and knowledge of the company. Explain what makes your company and its corporate culture special, too.
  5. Determine the right salary range. Offering a competitive compensation package is key to attracting top talent. Consult resources such as The Creative Group’s Salary Guide to ensure starting pay ranges are on par with, or better than, your competition.

Does the hiring process still seem intimidating? Learn more about recruiting talent in today’s business environment, including how we can help, by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Academy of Art University
American Inhouse Design Awards
Adobe Refreshes For Better Navigation
Adobe is making branding changes to ensure that their portfolio continues to be easy for their customers to navigate and understand, as well as to maintain a fresh look and feel. The current Adobe logo has represented the company since 1993…
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Artisan Staffing
New Challenge For Bob Isherwood
New Challenge For Bob Isherwood
The One Club for Creativity appoints Bob Isherwood as Director of Professional Development. In the new role, Isherwood will bolster existing club programs such as Creative Leaders Retreats and Executive Creative Summits…
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AIGA Statement In Response To George Floyd's Death
AIGA Statement In Response To George Floyd’s Death
AIGA, the professional association for design, stands in solidarity with Black designers, creative business owners, educators, students ‒ as well as their families, cultures, and communities ‒ in the condemnation of racism, intersectional discrimination, fear, and acts of violence, including murder.
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International Paper
Gordon Kaye, Publisher
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