GDUSA July 2020 Newsletter
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Paper Matters
July 2020 Newsletter
You wouldn't wish a pandemic on your worst enemy. That said, people are trying to find positives in the experience and to lead their best lives under the circumstances. As our June 2020 reader poll suggests, in the crucible, many designers are forging a clearer sense of personal and professional priorities. This often includes a greater appreciation of family and friends; the desire for a healthier work-life balance; a revived passion for creative work; an increased respect for collaboration and community; an aspiration to do better and be better. You can read excerpts from the poll below as well as in our GDUSA June print and digital magazine editions. — Gordon Kaye, Editor
Landor Leads USA Anniversary Initiative
Global brand consultancy Landor is working with the America 250 Foundation to execute a campaign that builds awareness and educates about the America 250 brand…
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Syracuse University - Designers with Vision
Erickson Stock
Elle Morris
Elle Morris On Branding and Race
Elle Morris, founder/CEO of minority and woman-owned SnapDragon Branding Design Consultancy, writes about working against systemic racism in our society.…
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Art Resource is the world's largest fine art stock photo archive
Health and Wellness Awards
Enter GDUSA’s Health+Wellness Awards
Health and wellness is arguably the most important industry in the US, the epicenter of the national conversation, and an area in which graphic designers have a vital role to play in 2020. This competition takes in the big picture of healthcare: traditional medical industries such as doctors and nurses, hospitals and nursing homes, pharmaceuticals and insurance, senior care and aging, mental health and counseling; healthy lifestyles such as fitness and exercise, organic foods and natural products, life and work balance, meditation and spirituality; and public health and education initiatives. Plus two special categories of particular topical interest: COVID-19 Communications and CBD/Medical Cannabis. It’s a unique opportunity to be recognized by clients, prospects and the community for design, advertising and marketing excellence. ENTRY DEADLINE AUGUST 21, 2020
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The Creative Group
5 Digital Portfolio Best Practices:
How to Make a Portfolio That Pops

Take FiveWhether you are – or want to be – a graphic designer, UX designer or other accomplished creative, you need a great digital portfolio that effectively showcases your skills and is easy to share with employers who are hiring candidates remotely. How can you ensure your digital portfolio will catch the eye of an extremely busy hiring manager? Consider the following best practices:

  1. Select your strongest samples. As the old saying goes: “Less is more.” Choose seven to 10 recent projects that represent your core strengths, industry experience, technical ability and range. Tailor them to the employer and job description.
  2. Include detailed caption information. A well-written description of each sample can add vital context about your contribution to the work and your creative process. Highlight the client or agency, the main project goal, your role and positive outcomes.
  3. Focus on the user experience. Don’t force a hiring manager to spend too much time clicking and scrolling, and use white space for a clean look. Showcase your samples in an industry-specific or chronological format.
  4. Give your portfolio a test run. To make sure prospective employers or clients can easily review your work, check image load times and responsiveness for mobile devices., Verify the navigation is intuitive and feature high-quality photographs of any printed work.
  5. Showcase your unique creative style – within reason. Companies and hiring managers want to get a sense of who you are. One way to flex your creative style, without going overboard, is to match your digital portfolio design and resume to your personal brand.

Learn more about how to find a job today by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Academy of Art University
Trollback Shapes New TBS Identity
WarnerMedia reimagines its portfolio for the current entertainment landscape without needing to delineate between comedy (TBS) and drama (TNT)…
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Design Diversity Partnership Launched
The Organization of Black Designers (OBD) has formed and launched the Design Diversity Partnership® (DDP), a collaborative of design education institutions, manufacturers, service industries, design organizations, professional design firms and advertising agencies…
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Artisan Staffing
Odgis + Co
Odgis + Co Strengthens ESU Brand
The English-Speaking Union is celebrating its centennial year in the USA, and Odgis + Co has established messaging and a blueprint for moving the global organization forward…
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AWDA Winners
2020 American Web Design Awards
Sponsored by The Creative Group, our 20th annual showcase of the power of design to enhance online communications and experiences. The outstanding work included here has been created in a special time frame: this competition began near the apex of the coronavirus crisis and ended during the George Floyd demonstrations and ancillary disruptions. That it is among the largest showcases of online design we have recorded says something about the resilience, ingenuity and forward looking nature of designers — and our species in general…
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Resilient In Adversity
Designers Resilient In Adversity
A GDUSA Pandemic Poll Sponsored by Verso Corporation offers us simple truths: Keep calm and carry on. Turn wounds into wisdom. Necessity is the mother of invention. Old ways will not open new doors. Pick your metaphor or idiom: designers are reflecting a surprisingly positive can-do attitude in the face of adversity. That is the fundamental and sometimes uplifting finding of our recent poll of creative professionals as they adapt to and gingerly emerge from the pandemic pause…
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Health + Wellness Awards - Enter Today!
Gordon Kaye, Publisher
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