GDUSA September 2020 Newsletter
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September 2020 Newsletter
In a job interview, I once mispronounced the name of a law firm to which I was applying. The kindly interviewer let it pass and I got the job. (It turned out to be a hellhole and I wish I had been turned down so, let’s just agree that life can be strange.) I raise this because The Creative Group’s monthly Take Five hiring and career tips (see below) leads with a wise admonition: use interview question number one to make sure that, as a predicate to all else, an applicant has done their homework and sincerely wants to work with you. Hint: if the interviewee mangles the name of your company, that may be a message. — Gordon Kaye, Editor
Rule29 Gets Out The Vote
Rule29 is committed to the GIVE initiative, which mandates that the company give time and resources to causes, ideas, and initiatives that help create a better world…
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Erickson Stock
AIGA Unidos Hispanic Heritage Talks
AIGA Unidos is a collaboration creating a space to empower and celebrate the lives, work, stories, and needs of creatives with a Latinx and Hispanic cultural heritage…
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Art Resource is the world's largest fine art stock photo archive
Enter Our 57th Anniversary Graphic Design Awards
Sponsored by Verso Corporation | Deadline: Friday October 23, 2020
The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms, ad agencies, inhouse departments, non-profits, institutions, associations, freelancers, students and more. It honors outstanding work — the best designs of the year — in print, packaging, p-o-p, internet, interactive, video and more…
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Adobe MAX 2020
The Creative Group
5 Interview Questions to Ask Job Candidates

Take FiveIt’s time to fill that vacancy on your creative team and the pressure is on to find a job candidate who has the skills and professional experience you need. But can you determine that from just an interview? It’s possible — if you pose the right queries. Here are 5 important questions to ask an interviewee:

  1. What do you know about our company, and why do you want to work here? Not all candidates do their homework before an interview. Ask this question and you’ll find out quickly who is sincerely interested in working for you — and who isn’t.
  2. What skills and strengths can you bring to this position? Did the interviewee blindly apply to your opening or did they consider how they match your needs? Applicants should be able to think critically about how their abilities will benefit your unique team.
  3. In your most recent role, was there a time when you had to overcome a significant challenge? Use this question to get a sense of an interviewee’s strategic thinking and analytical skills, as well as their behavior when faced with an obstacle.
  4. What’s the most interesting project you’ve worked on in a past position? Do the types of tasks they find fulfilling align with the job description? Making sure employees find their work professionally satisfying is one of the most important factors in retention.
  5. Do you have any questions for me? Most candidates who are interested in the job will be prepared with a few relevant questions for a hiring manager. However, if the discussion was long and detailed, the candidate may have already asked their questions.

To learn 10 more of the best questions to ask in an interview, visit The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Academy of Art University
Iconic AIGA MN Design Camp Goes Virtual
The First-Ever Virtual Design Camp® Is Set For October 2–4
Since 1980, design icons have come together in the North. The first Design Camp, organized by the Minnesota Graphic Design Association (MGDA, later AIGA Minnesota), took place in 1980 at Lutsen Resort on the North Shore of Lake Superior. In the decades since, moving from Lutsen to Grand View Lodge outside Brainerd and to its current home at Madden’s on Gull Lake, Design Camp has presented top keynote speakers including design legends Louise Fili, Milton Glaser, Doyald Young, Gail Anderson, and Paula Scher, as well as next-generation leaders like Zipeng Zhu, Lawrence Azerrad, and Chip Kidd.
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Visualizing A Virtuous Cycle
A new parent brand for Lutheran World Relief and IMA World Health, Corus International is now positioned as a leading global relief and development organization…
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Syracuse University
Artisan Staffing
Trollback Reshapes Culture of Sound
Branding and design studio Trollbäck+Company has created an identity for IRIS, a next-gen audio technology start-up with a revolutionary promise…
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Robinson To Bridge Gap At The Martin Agency
The Martin Agency has created an executive committee-level position of Chief Client Officer, which Danny Robinson, a top senior creative at the firm, will occupy…
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Neenah Swatch Pro
OBD T-Shirts
David Langton: Lessons From The Improv
A guest post by David Langton, a Fortune 500 creative director, asks: in a time when certainty is off the table, what could we learn from improv comedians?
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2020 American Inhouse Design Awards
Sponsored by The Creative Group
GDUSA’s American Inhouse Design Awards™ are the original and premier showcase for outstanding work by inhouse creative professionals. This year’s gallery reflects the many and varied ways inhouse creatives advance the mission and build value. It serves as powerful testimony that the inhouse value proposition — creative professionals who have a deep and intimate knowledge of the institutional identity, culture and objectives are perfectly positioned to deliver effective and authentic communication — is alive and well, and especially relevant given the challenges of the annus horribilis that is 2020.
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AIDA20 Awards - Enter Today!
Gordon Kaye, Publisher
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