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Package Design USA
GDUSA’s Package Design Enewsletter
This is the final week to enter our 57th anniversary American Graphic Design Awards, the best-of-year, end-of-year celebration of the graphic designers’s talent and value – and, in 2020 – resilience. (See below.) Entries run the gamut from print to online to video to a very robust package design category. Hope you can join us — Gordon Kaye
 
cbx
 
CBX Helps Smucker Pivot
The J.M. Smucker Company’s new identity and visual system created by CBX celebrates both the company’s heritage and its growth.The core of the program is a logo which is rooted in the legacy and heritage of the strawberry as an anchor…
 
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designsake
 
Kulia Strives To Disrupt The Clean Beauty Market
Kulia in Hawaiian means ‘to strive,’ and founder Jasmine Keeney is striving to create a new standard in organic skincare. All formulas are certified organic and/or wild-grown and held to the industry’s highest standards…
 
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elmwood
 
Tecate Becomes More Cosmopolitan
Elmwood New York has crafted the new brand identity for Tecate, the second-largest beer brand in the Heineken portfolio. The design elevates Tecate’s iconic assets and extends its traditionally masculine identity to feel more progressive and modern…
 
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Health Awards - Enter Now!
 
Final Week to Enter
Our 57th Anniversary Graphic Design Awards
Sponsored by Verso Corporation | Deadline: Friday October 23, 2020
The American Graphic Design Awards™ is our flagship contest open to everyone in the community: design firms, ad agencies, inhouse departments, non-profits, institutions, associations, freelancers, students and more. It honors outstanding work of all kinds — the best designs of the year — in print, packaging, p-o-p, internet, interactive, video and more…
 
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cornett
 
Cornett Keeps Keeneland Tradition On Track
Horse racing at Keeneland Race Course in Lexington KY and a cold craft beer go hand-in-hand. In celebration of the 2020 Fall Meet, Keeneland collaborated with a local brewer to create a special fall ale release…
 
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Erickson
 
HOW Design Live
 
 
 
fitch
 
FITCH Reimagines Walmart Experience
Walmart has been reimagining ways to create seamless omni-shopping experiences, whether in-store, online or via mobile. The retailer partnered with FITCH, a global design consultancy, to create a new store design…
 
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affinity
 
Affinity Awakens the Spirit of Alaska
What do you do when your greatest asset is hiding under a glacier? Affinity Creative Group was asked by Anchorage Distillery to capture the brand essence as well as the authentic and adventurous spirit of Alaska in a design…
 
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goldstein
 
Carmex Outshines On The Shelf
“Every part of the new product design, down to the exact colors, was completely thought out,” The Goldstein Group (TGG) undertook the brand redesign for Carmex Multi-Symptom Cold Sore Treatment and completely reimagined the brand’s look…
 
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jam
 
Color Is Key To WD-40 Differentiation
Almost everyone has a can of WD-40 Multi-Use Product on a shelf or in their garage, but few may know the brand traces its origins back almost 70 years. In 1953, the Rocket Chemical Company set its sight on a mission: helping rockets get into space…
 
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Gordon Kaye, Publisher
 
 
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