GDUSA November 2020 Newsletter
Home     News     Blog     Magazine
Paper Matters
November 2020 Newsletter
Among the items in this enewsletter, you’ll find links to our annual Health+Wellness Design Showcase, an especially relevant and poignant display of essential work … and our 2020 Responsible Designers spotlight on individuals struggling with the meaning and potential of ‘good’ graphic design at the end of a shocking year. Graphic design has never been divorced from broader societal events and trends – and it sure as hell is not now. — Gordon Kaye, Editor
Cooper Union Remembers Milton Glaser
Remembering Milton Glaser, Class of 1951, a new exhibition at The Cooper Union for the Advancement of Science and Art historic Foundation Building, celebrates the work of one of the most influential graphic designers of the 20th century…
Read More >
Erickson Stock
2020 Responsible Designers to Watch
As a complement to our perennial and popular special reports — People To Watch, Students To Watch, and Educators To Watch — we have added annual “Responsible Designers To Watch” to the editorial mix…
Read More >
The Creative Group
5 Tips for Writing a Standout Cover Letter

Take FiveEven in the age of digital recruiting, knowing how to write a cover letter is key. It’s your introduction to a company and opportunity to make a great first impression. But many job seekers treat it as an afterthought to writing a resume — or don’t write one at all. Here are five tips for writing a standout cover letter that will convince hiring managers and HR professionals to interview you.

  1. Don’t repeat your resume. Instead, draw attention to specific skills and experience that make you an ideal candidate or that may not be present on your resume. Briefly explain why you would love to work for the company and would be a good fit for the position.
  2. Tailor your cover letter to a specific job. A one-size-fits all approach won’t make a positive impression. Write a cover letter employers can’t ignore by tying it to the elements of the job that match your unique skills and experience.
  3. Address the hiring manager personally. It’s a key best practice to address the cover letter to the person actually hiring for the position. If it’s not in the job posting, call the employer’s main phone number and ask for the hiring manager’s name and title.
  4. Use keywords. Many employers use resume-filtering software that scans for keywords and evaluates how closely resumes and cover letters match the job description. Include key phrases from the description if they match your expertise and background.
  5. Address any concerns. The cover letter is also a place to preemptively explain anything that might give a hiring manager pause, such as a gap in employment. If you have been out of work, briefly explain what you’ve done to keep your skills up to date.

For more tips on writing a cover letter and resume, visit The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at

Sessions College
Art Resource is the world's largest fine art stock photo archive
Brandpie Delivers Unitary AmeriCorps Brand
Global consultancy Brandpie has created a new visual identity and brand strategy for AmeriCorps, an organization that brings people together to serve communities, targeting a single story for audiences to connect to…
Read More >
Artisan Staffing
Academy of Art University
2020 Health + Wellness Design Awards
Our annual GDUSA Health + Wellness Design Awards™ competition honors graphic excellence in this fast-growing, hugely important, and high-profile segment of the economy. The 2020 winners showcase is the largest and most selective yet, featuring projects and campaigns from leading institutions, design firms, agencies and departments running the gamut from traditional medical and healthcare to healthy lifestyles to the acute public health challenge confronting us today. You can see it all here as well as in our October print and digital editions. (Shown here, a detail from a print celebrating Dr. Anthony Fauci by the NIH Medical Arts Branch.)
Read More >
Syracuse University
Siegel+Gale Simplifies SADA Identity
SADA, a business technology consultancy on track to become a billion-dollar Google Cloud partner, has refreshed its corporate brand as part of a concerted effort to clearly articulate and differentiate the firm’s capabilities and service offerings…
Read More >
Applications Open For Virtual and Online Design Education
Academy of Art University is currently accepting applications for online, virtual onsite and on-campus education. The video linked below addresses “how we do art and design virtual and online” and why “the shortest distance between you and a creative career is the Academy of Art University.”
Get A Glimpse >
Gordon Kaye, Publisher
facebook twitter google+ linkedin pinterest instagram
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2020 Graphic Design USA