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Package Design USA
GDUSA’s Package Design Enewsletter
By nature and history, GDUSA tends to focus on stories about graphic imagery and high-end (even luxury) branding. But in this enewsletter, we lead with a glimpse at how PepsiCo is changing the shape and structure of its new 2 liter bottle to enhance consumer experience. Chief Design Office Mauro Porcini calls it “branding no longer constrained to the label, and the exact right balance of form and function.” Other items of note: a thoughtful example of packaging for the expanding cannabis-infused market; branding and packaging for the fastest growing egg company, a new probiotic seltzer, and a dairy heritage line; thoughts on connecting with the younger audience; and a chance to art (and cash). — Gordon Kaye
 
pepsico
 
PepsiCo Gets A Grip On New 2L
As soda drinkers have enjoyed their PepsiCo brands, the design team at the company works constantly to evolve and create a better beverage-drinking experience. The new 2 Liter bottle design is born out of that drive…
 
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infused
 
Humble Flower, Next Level Cannabis-Infused Skincare
Humble Flower began in beautiful Humboldt County CA where two women forged a friendship based on their mutual passion for cannabis cultivation and the plant’s therapeutic benefits. Thea Wayne and Jordan Darian co-founded Humble Flower to bring the topical healing properties of cannabis into a collection of luxury skincare products. …
 
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functionfox
 
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egg
 
The Martin Agency Hatches Happy Mindset
Egg brand Happy Egg Co. is rolling out its first work with The Martin Agency with a new motto: “Crack Open Happy.” Martin turned to Australian native and Brooklyn-based illustrator, Tom Brolga, for his “poptivism” to set the tone…
 
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Health Awards - Enter Now!
 
Enter The 2021 GDUSA Package Design Awards
SPONSORED BY NEENAH
Our 58th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
ALL ENTRIES PRODUCED ON A NEENAH PAPER OR LABEL ARE FREE!
 
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glaser
 
Cooper Union Remembers Milton Glaser
Remembering Milton Glaser, Class of 1951, a new exhibition in the colonnade windows of The Cooper Union for the Advancement of Science and Art historic Foundation Building, celebrates one of the most influential graphic designers of the 20th century…
 
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Berthold
 
Burgopak - Kolluda
 
 
 
seltzer
 
BrandOpus Punctuates Seltzer Innovation!
BrandOpus is responsible for new creative for HUZZAH Probiotic Seltzer, a non-alcoholic innovation from Molson Coors Beverage Company. HUZZAH is a flavored seltzer with added probiotics to help support a healthy gut…
 
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responsible
 
2020 Responsible Designers to Watch
Sponsored by Domtar
As a complement to our perennial and popular special reports — People To Watch (newsmakers and influencers) and Students To Watch (rising graduates of note) and Educators To Watch (influential teachers) — we have added an annual “Responsible Designers To Watch” to the editorial mix…
 
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tgg
 
TGG Restage Loves The Dove
Friendship has a 100 year legacy of crafting quality dairy foods, and when it was time for a brand update, The Goldstein Group sought to capitalize on this heritage status while reimagining familiar design elements in brand new ways…
 
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me
 
Annie Yang: Branding For Me, By Me
Annie Yang, a Senior Brand Designer at Conran Design Group, discusses what it's like on both sides of a generational fence and the difficulty in constantly switching up tactics to nail down a truly authentic brand voice…
 
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rethink
 
Enter to Win Cash and Art
Here’s your chance to win $500 cash and to own an exclusive piece of art from Hazel Sebastian Glass, one of the featured artists in Neenah’s recent RETHINK EVERYTHING Promotion.
 
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gordon-kaye
 
 
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Gordon Kaye, Publisher
 
 
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