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Package Design USA
GDUSA’s Package Design Enewsletter
A recent Forbes survey says, “87% of people would buy a product with a social and environmental benefit if given the opportunity and 92% would be more likely to trust a company that supports social or environmental issues.” From that jumping off point, Neenah’s Kristen Duncan speaks candidly (below) about consumer influence on, and the role designers play in, sustainable branding decisions. A topic that will be hot, no doubt, in the New Year. — Gordon Kaye
 
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JKR Makes Baskin-Robbins Cool Again
Founded in 1945, Baskin-Robbins is the largest ice cream chain in the world. But with growth, came dilution: big had become boring at age 75. Under the creative direction of James Taylor, Jones Knowles Ritchie redesigned the look and feel of the brand…
 
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Design Packaging With A Sustainable End In Mind
Kristen Duncan, Sustainability Manager for Neenah, recently took the reins on Neenah’s environmental marketing programs. She opines candidly about consumer influence on sustainable branding decisions, and the role of designers play…
 
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Pantone Reveals Color(s) of the Year
Pantone has declared PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating its Pantone® Color of the Year selection for 2021. The two independent colors come together “to create an aspirational color pairing…”
 
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Health Awards - Enter Now!
 
Enter The 2021 GDUSA Package Design Awards
SPONSORED BY NEENAH
Our 58th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
ALL ENTRIES PRODUCED ON A NEENAH PAPER OR LABEL ARE FREE!
 
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Bringing Nobility To Wine Labels
The Loire Valley’s La Noblesse shakes up the French wine sector with an irreverent twist by drinks design specialist Denomination. Brand owner Fourth Wave approached Denomination wanting to entice consumer attention to the Loire Valley…
 
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JAM Cleans Up Ajax Portfolio
When Colgate-Palmolive wanted to grow its portfolio of AJAX sprays across Europe, the Global Design Team turned to branding agency JAM (Johnson and McGreevy) to collaborate with and create a unified design for its portfolio of cleaning products…
 
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YUPO
 
 
 
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Jewelry Brand Elegant and Badass
For years, the luxury industry has been marked by a trend toward minimalistic branding, sophisticated but often at the cost of differentiation. Branding studio Mucca created the identity for Tiny Gods, with character and story focused branding…
 
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winners
 
2020 GDUSA American Graphic Design Awards
Sponsored by Verso Corporation
This year’s showcase of roughly 700 projects — from more than 10,000 entries — reflects the increasingly expansive ways in which graphic design shapes business and society, products and services, commerce and culture and causes. Winners run the gamut from print and packaging to internet and interactive…
 
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Gordon Kaye, Publisher
 
 
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