| |
Package Design USA
GDUSA’s Package Design Enewsletter |
|
| A recent Forbes survey says, “87% of
people would buy a product with a social and environmental benefit
if given the opportunity and 92% would be more likely to trust a
company that supports social or environmental issues.”
From that jumping off point, Neenah’s Kristen Duncan speaks
candidly (below) about consumer influence on, and the role
designers play in, sustainable branding decisions. A topic
that will be hot, no doubt, in the New Year.
— Gordon Kaye
|
| |
|
