GDUSA February 2021 Newsletter
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NEENAH SWATCH PRO
 
 
 
February 2021 Newsletter
 
“Work hard, snack often.” A little gem of wisdom from designer/social media star Lauren Hom in our 58th annual People-to-Watch feature (see below). Lauren’s mantra resonates for me because it sums up how I chose to cope with the unthinkable in 2020 — and why I will be spending 2021 trying to lose weight and lower cholesterol. The special report has much food-for-thought but no calories to speak of. — Gordon Kaye, Editor
 
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New Logo For Biden White House
Along with a new President and a new design, the White House website features a subtly refreshed logo. In contrast to the Trump Administration’s logo, Biden’s depicts the White House facade with architectural details…
 
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Thank You from YUPO
WESTEND61
merger
 
Rule29 + Oxide: Merger Meant To Be
Two like-minded midwestern firms have merged forces to continue to make creative matter® on an even larger scale, expand their creative capabilities, create an expanded portfolio, and increase their service offerings…
 
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4Over - Keep the Light Shining
The Creative Group
contest
 
Enter Our 2021 Package Design Awards
58th ANNIVERSARY GDUSA PACKAGE DESIGN COMPETITION
SPONSORED BY NEENAH

Our 58th anniversary GDUSA American Package Design Awards™ is the fastest growing of our five national competitions and the reason is simple but profound: Marketers and retailers are challenged as never before to convey their message and promote their brand. Package design — along with point-of-purchase and retail graphics — is increasingly the difference maker. This annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.
ALL ENTRIES PRODUCED ON A NEENAH PAPER, BOARD OR LABEL ARE FREE!
 
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Sessions College
MOHAWK
5 Tips to Avoid Employee Turnover on Your Creative Team

Take FiveSkilled and driven creative professionals are apt to make career moves in any environment — and drive up your firm’s rate of employee turnover. If an employee’s job isn’t a source of fulfillment, they may already be searching for their next opportunity. Follow these five tips to help prevent top talent from leaving:

  1. Ask questions and listen attentively. Meet one-on-one with your employees and candidly ask if they are satisfied with their job. Many people will respond in truth to a direct question. Listen carefully and explore remedies that work for both parties.
  2. Review salary, perks and benefits. Compensation is often a top factor for employee turnover. Consult The Creative Group 2021 Salary Guide to make sure your salary offerings, perks and benefits are on par with (or better than) competitors in your area.
  3. Show you take concerns seriously. If you sense an employee is looking to leave because they want more challenging work, consider offering responsibilities that would stretch their skills or provide virtual training opportunities to support professional growth.
  4. Say thanks. Always remember to recognize people for their good work. Prompt, sincere and specific praise provides an emotional lift and shows staff that you’re paying attention to their efforts and appreciate their contributions.
  5. Provide support. You can’t expect top performers to work at or beyond capacity for sustained periods. When workloads spike, consider bringing in consultants or freelancers to provide much-needed support to your core team.

Learn how to identify the warning signs an employee may be leaving by visiting The Creative Group blog.

The Creative Group (TCG) specializes in connecting creative, digital, marketing, advertising and public relations talent with the best companies. More information can be found at roberthalf.com/creativegroup.

Artisan Staffing
Academy of Art University
anchor
 
R/GA Repositions Anchor
To celebrate its 125th anniversary, Anchor Brewing, the oldest craft brewery in the US and a Bay Area stalwart, got a comprehensive makeover from global design agency R/GA San Francisco to increase brand relevance…
 
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TDC
Berthold
functionfox
 
FunctionFox Free For Small Teams
FunctionFox, the leading provider in timesheet and project management software, has released a new FunctionFox Free platform. Created for freelancers, contract workers, or small teams just getting started, FunctionFox Free provides all the tools to track time and manage projects, leading to increased billable hours and improved accountability.
“Our free platform will provide a starting point for small teams that need time-tracking and reporting, without asking for a commitment to a paid subscription. With multiple different platforms available, FunctionFox has the tools to grow with you as your business grows.”
 
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ADC
OneShow
report
 
Free 2021 Trend Report Visualizes ‘The New Normal’
Westend61 is a leading producer and distributor of royalty-free images and stock photos, not only from the areas of lifestyle, digitalization, business, sustainability, but also on socially relevant developments…
 
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Syracuse University
VERSO
awards
 
2020 GDUSA American Graphic Design Awards
Sponsored by Verso Corporation, this year’s showcase of roughly 700 projects — from more than 10,000 entries — reflects the increasingly expansive ways in which graphic design shapes business, society, products, services, commerce, culture and causes…
 
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2021 GDUSA People to Watch
For nearly six decades, GDUSA has started each year by choosing a group of People To Watch who embody the spirit of the creative community, that we know and respect for talent, success, leadership, and community service…
 
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gordon-kaye
 
 
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Gordon Kaye, Publisher
 
 
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Paper Matters
89 Fifth Avenue, Suite 901, New York, New York 10003
Phone: 212.696.4380, Fax: 212.696.4564
© 2021 Graphic Design USA