IN THIS ISSUE
More Thinking Green
The Living Principles
More Thinking Green
The New GDUSA Store
GREEN WASHING NOT GREENWASHING
Procter and Gamble, the giant built on soaps and
detergents, has kicked off a consumer engagement
campaign. Future Friendly is a multi-brand and
multi-platform effort to raise awareness about
greener products and greener practices. In addition
to featuring the Future Friendly logo on the packages,
the campaign includes extensive education to help
consumers use its products in ways that save water,
waster, energy and money in their daily lives. One
example shows that nearly 80 percent of the energy
used in the typical load of laundry comes from heating
the water for the washing machine. Using cold water,
and a Future Friendly-logo product like Tide
Coldwater, individuals can save that energy and cut
their home energy bills. And that is green washing.
The Green Cup
The Brazilian President Lula, upon unveiling 2014 World
Cup Logo, stated that the games will be dedicated to
the environment: "We will make a green World Cup, green
as our forests. Environmental sustainability will be a trademark of Brazil and the next World Cup. We want to
leave a legacy to improve the quality of life of our
people. We are sure that we will charm the world,
like South Africa charmed us this year."
Building A Future
The 11th Annual National Design Awards will present the
U.S. Green Building Council with its Corporate
and Institutional Achievement Award. This recognizes
an organization that uses design as a strategic tool
of its mission and helps to advance the relationship
between design and quality of life. The Council is best
known for its LEED green-building certification
program. October 14 is the date of the gala program
sponsored by Smithsonian's Cooper-Hewitt, National
Museum of Design. All the design winners are at...
UPS Green Label
Companies that meet UPS standards can now ship their
goods with a label that attests to their
Called the Eco Responsible Packaging Program, UPS
evaluates a customer's shipment pakcaging processes
on three levels — damage prevention,
right-sizing, and packaging materials — and
authorizes the UPS logo use when approved. The
company uses the Sustainable Packaging Coalition
Compass software in its new program to evaluate
the life cycle impacts of package design.
This special Dimensional Digital Print Cover contest
invites creatives to design a printed insert that will
double as the September cover of GDUSA magazine. Winners
will be selected on overall visual appearance,
tactile effectiveness and integration of the
easy-to-use Kodak NexPress Dimensional Printing
System. Entry is free, its easy, and their is tons of
exposure for the winning designer. For an entry form, contact...
Residents throughout Texas appear in an advertising
campaign for Green Mountain Energy Company. The company
is the longest serving green power marketer in the U.S.
The new campaign, "For Everyone", features
eight actual customers from the Dallas and Houston, as
well as the smaller community of Eagle Pass. The
integrated program consists of tv, radio, billboard and
web ads in both English and Spanish.
CNN and MSNBC are high among the beneficiaries of a Gulf
oil spill advertising war of words. Clean Energy Works,
a coalition of about 60 groups, launched an ad campaign
that seeks to tar the oil industry with the Gulf of
Mexico oil spill. The effort comes two days after the
start of a robust campaign from the oil industry trade
group American Petroleum Institute, which is funding
spots that protest the possible loss of jobs that will
result from overtaxation.
http://www.api.org/aboutapi/ads/ and http://www.youtube.com/watch?v=Keg-27SkXxg
For the Los Angeles Auto Show, Yokohama Tire told exhibit
house Czarnowski that it wanted to create a living wall
for its exhibit. Combining NatureXhibits, the firms a
stunning, green, 110-by-8-foot wall consisting of 9 million seeds sprouting from an 880-square-foot vertical plant bed.
As the name implies, The Living Principles are meant
to be an ever-evolving framework and an open-source
repository of best practices, tools, stories and
conversations developed collaboratively. We look
forward to co-creating future iterations with the
partners and individuals engaged in this
pan-disciplinary community as our conversations
and knowledge mature.
— Gaby Brink on the ethos of The Living Principles sustainability website
Bring your own cup. This concept was the big winner
of a competition sponsored by Starbucks to gather
ideas for reducing non-recyclable paper cup. The idea,
using an instore chalkboard, would encourage customers
to bring their own cups for possible free drinks. The
three honorable mentions are also ideas that encourage
customer reuse, but one did includes a rice-based
reusable cup, and the five "community picks" are a
mix of biodegradable, recyclable and collapsible cups.
Unisource Honors Three
Three suppliers were recently honored as winners of
the first Unisource Worldwide Supplier Sustainability
Awards. The companies received their awards at
Unisource's second Supplier Sustainability Symposium
held this May in Atlanta, GA. The companies are:
Domtar Corporation (Paper Category), 3M (Packaging
Category) and Diversey (Supplies Category. "These
awards were presented to our top suppliers for their
recent environmental accomplishments and best
practices for supply chain management,"
said Unisource's Vice
President of Sustainability Nancy C. Geisler.
Oil and Water Don't Mix
BDesigner Susan Newman was so devastated about the
BP oil spill disaster, she created five t-shirts to
express her feelings and raise money for Gulf
victims. All proceeds go to the National Audubon
GDUSA has teamed up with Veer to offer creative
professionals the most fun and interesting
merchandise available. Current offerings include
the following items and much, much more.
1. Kern Zip-Up. Next time you have to explain
kerning to a layman, you'll have a live demo just a
zip away. The soft navy blue fleece on this fitted
lightweight jogging jacket won't pill.
2. Helvetica Coffee Mug. Coffee, like Helvetica,
is an acquired taste. To satisfy both habits, this
white ceramic mug features four weights of the timeless
font and a sensibly squared handle.
3. FPO T-Shirt.
Is it "for position only" or "for placement only?" Either
way, your design peers will know where you're coming
from when you don this 100% cotton American Apparel
Veer provides visual elements for use in
professional creative work, such as graphic
design, motion design, advertising and filmmaking.
Products include stock photography, illustration,
typefaces, and unique merchandise.
P&G ALL STAR PANEL
Ashkin Group LLC
Green Cleaning Newsletter
Alliance To Save Energy
World Wildlife Fund
Sustainable Packaging Coalition
Google Green Business
Clinton Global Initiative
University of Iowa
Harvard School Public Health