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IN THIS ISSUE

Publishers Note
Thinking Green
Cover Competition
More Thinking Green
The Living Principles
More Thinking Green
The New GDUSA Store

PUBLISHERS NOTE: GREEN WASHING NOT GREENWASHING

GREEN WASHING NOT GREENWASHING Procter and Gamble, the giant built on soaps and detergents, has kicked off a consumer engagement campaign. Future Friendly is a multi-brand and multi-platform effort to raise awareness about greener products and greener practices. In addition to featuring the Future Friendly logo on the packages, the campaign includes extensive education to help consumers use its products in ways that save water, waster, energy and money in their daily lives. One example shows that nearly 80 percent of the energy used in the typical load of laundry comes from heating the water for the washing machine. Using cold water, and a Future Friendly-logo product like Tide Coldwater, individuals can save that energy and cut their home energy bills. And that is green washing.

THINKING GREEN

The Green Cup The Green Cup
The Brazilian President Lula, upon unveiling 2014 World Cup Logo, stated that the games will be dedicated to the environment: "We will make a green World Cup, green as our forests. Environmental sustainability will be a trademark of Brazil and the next World Cup. We want to leave a legacy to improve the quality of life of our people. We are sure that we will charm the world, like South Africa charmed us this year."

Building A Future
The 11th Annual National Design Awards will present the U.S. Green Building Council with its Corporate and Institutional Achievement Award. This recognizes an organization that uses design as a strategic tool of its mission and helps to advance the relationship between design and quality of life. The Council is best known for its LEED green-building certification program. October 14 is the date of the gala program sponsored by Smithsonian's Cooper-Hewitt, National Museum of Design. All the design winners are at...
http://nationaldesignawards.org/2010/

UPS Green Label UPS Green Label
Companies that meet UPS standards can now ship their goods with a label that attests to their "greenness." Called the Eco Responsible Packaging Program, UPS evaluates a customer's shipment pakcaging processes on three levels — damage prevention, right-sizing, and packaging materials — and authorizes the UPS logo use when approved. The company uses the Sustainable Packaging Coalition Compass software in its new program to evaluate the life cycle impacts of package design.

GDUSA COVER COMPETITION

This special Dimensional Digital Print Cover contest invites creatives to design a printed insert that will double as the September cover of GDUSA magazine. Winners will be selected on overall visual appearance, tactile effectiveness and integration of the easy-to-use Kodak NexPress Dimensional Printing System. Entry is free, its easy, and their is tons of exposure for the winning designer. For an entry form, contact...

http://www.gdusa.com/digitalprintingcontest/

MORE THINKING GREEN

For Everyone For Everyone
Residents throughout Texas appear in an advertising campaign for Green Mountain Energy Company. The company is the longest serving green power marketer in the U.S. The new campaign, "For Everyone", features eight actual customers from the Dallas and Houston, as well as the smaller community of Eagle Pass. The integrated program consists of tv, radio, billboard and web ads in both English and Spanish.
http:// www.greenmountain.com/commercials

Advertising War
CNN and MSNBC are high among the beneficiaries of a Gulf oil spill advertising war of words. Clean Energy Works, a coalition of about 60 groups, launched an ad campaign that seeks to tar the oil industry with the Gulf of Mexico oil spill. The effort comes two days after the start of a robust campaign from the oil industry trade group American Petroleum Institute, which is funding spots that protest the possible loss of jobs that will result from overtaxation.
http://www.api.org/aboutapi/ads/ and http://www.youtube.com/watch?v=Keg-27SkXxg

Living Exhibit Living Exhibit
For the Los Angeles Auto Show, Yokohama Tire told exhibit house Czarnowski that it wanted to create a living wall for its exhibit. Combining NatureXhibits, the firms a stunning, green, 110-by-8-foot wall consisting of 9 million seeds sprouting from an 880-square-foot vertical plant bed.

QUOTE OF THE MONTH

As the name implies, The Living Principles are meant to be an ever-evolving framework and an open-source repository of best practices, tools, stories and conversations developed collaboratively. We look forward to co-creating future iterations with the partners and individuals engaged in this pan-disciplinary community as our conversations and knowledge mature.

— Gaby Brink on the ethos of The Living Principles sustainability website

MORE THINKING GREEN

Starbucks BYOC Starbucks BYOC
Bring your own cup. This concept was the big winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup. The idea, using an instore chalkboard, would encourage customers to bring their own cups for possible free drinks. The three honorable mentions are also ideas that encourage customer reuse, but one did includes a rice-based reusable cup, and the five "community picks" are a mix of biodegradable, recyclable and collapsible cups.

Unisource Honors Three
Three suppliers were recently honored as winners of the first Unisource Worldwide Supplier Sustainability Awards. The companies received their awards at Unisource's second Supplier Sustainability Symposium held this May in Atlanta, GA. The companies are: Domtar Corporation (Paper Category), 3M (Packaging Category) and Diversey (Supplies Category. "These awards were presented to our top suppliers for their recent environmental accomplishments and best practices for supply chain management," said Unisource's Vice President of Sustainability Nancy C. Geisler.

Oil and Water Don't Mix Oil and Water Don't Mix
BDesigner Susan Newman was so devastated about the BP oil spill disaster, she created five t-shirts to express her feelings and raise money for Gulf victims. All proceeds go to the National Audubon Society.
http://frogsaregreen.com/products-page/

THE NEW GDUSA STORE

GDUSA has teamed up with Veer to offer creative professionals the most fun and interesting merchandise available. Current offerings include the following items and much, much more.

1. Kern Zip-Up. Next time you have to explain kerning to a layman, you'll have a live demo just a zip away. The soft navy blue fleece on this fitted lightweight jogging jacket won't pill.

2. Helvetica Coffee Mug. Coffee, like Helvetica, is an acquired taste. To satisfy both habits, this white ceramic mug features four weights of the timeless font and a sensibly squared handle.

3. FPO T-Shirt.
Is it "for position only" or "for placement only?" Either way, your design peers will know where you're coming from when you don this 100% cotton American Apparel T-shirt.

http://gdusa.com/veerstore/

Veer provides visual elements for use in professional creative work, such as graphic design, motion design, advertising and filmmaking. Products include stock photography, illustration, typefaces, and unique merchandise.

P&G ALL STAR PANEL
SUSTAINABLE ADVICE

Stephen Ashkin
Ashkin Group LLC
Green Cleaning Newsletter

Kateri Callahan
Alliance To Save Energy

Jason Clay
World Wildlife Fund

Anne Johnson
Sustainable Packaging Coalition

Kathleen McGinty
Element LLC

Rick Needham
Google Green Business

Amy O'Meara
Clinton Global Initiative

Jerald Schnoor
University of Iowa

Kimberly Thompson
Kid Risk
Harvard School Public Health