Graphic Design News
BODY AS BIOGRAPHY
Photographer Terry Richardson shot this edgy advertising campaign
for high-end fitness club Equinox. It features scantily clad
models surrounded by photos of her naked body parts. Another
has a model in a low-cut dress being dangled next to a pool
by a shirtless suitor. The campaign raised some
hackles. (Whatever hackles are.) The
campaign – “My body. My biography.”
– has a budget of $3 million and a microsite.
JUST MOMA’S TYPE
New York’s MoMA has acquired 23 digital typefaces for its
Architecture and Design Collection. Some are some familiar, some
common, some esoteric. MoMA’s Paola Antonelli wrote that
“we based our decisions on the same criteria —
ranging from aesthetics to historical relevancy, from functionality
to social significance, from technological ingenuity to economy
— that we use when evaluating objects.” Typeface
designers represented include Matthew Carter, Jonathan Hoefler,
Tobias Frere-Jones, and Erik Spiekermann.
The logo for the 2016 Olympics in Rio was unveiled before a
million New Years Eve revelers on Copacabana beach. Brazilians
like a good revel, and the flowing symbol resembles three figures
embraced at the arms and in joyous dance, This “reflects
passion and the transformation of Brazil,” says Carlos
Nuzman, organizing committee head. The logo was designed
by Rio agency Tatil (selected from 140 candidates) and,
dampening the joy, some skeptics note that the logo is similar
to that of the Colorado-based Telluride Foundation. To be continued.
NEW HAITIAN WEBSITE
Graphic designer Adrianna Gonzalez has redesigned the website for
the Ministry of Haitians Living Abroad. MHAVE wanted a website
that would be easy to update and manage. Gonzalez decided to
focus on a sleek intuitive design; the key elements of are floating
docks that remain in place. The top dock houses the navigational
system, while the bottom one features live news feed, as well as
social media links.
GOOD CUP BAD CUP
Creature has created an integrated, multi-channel ad campaign
for Seattle’s Best Coffee. The first phase of the campaign
includes a series of online-video and tv ads, billboards, wild postings
and digital elements, and demonstrates the company’s business
strategy of bringing great coffee everywhere. Three 30-second
spots by the agency use humor to depict consumers in unexpected
situations that are a metaphor for the many places where great
coffee is needed; outdoor ads use a 10-foot sculpture built from
brightly colored coffee mugs that mirror the colors of the
SMARTER THAN THE AVERAGE BEAR
Demonstrating they are smarter than the average
studio, yU+co crafted a stereoscopic 3D main-on-end
title sequence for the Warner Bros animated film Yogi
Bear. The sequence incorporates stylistic elements of
Saul Bass with the madcap nature of
Hanna-Barbera’s animation. The sequence uses
only silhouettes of the main characters so as not to
mimic the 3D animation seen in the film or the original
look from the 1960s cartoon. To watch the sequence,
NEW G2 CHIEF
G2 has named Bruce Henderson Chief Creative Officer for North America. It’s a newly created post within the top five-ranked marketing services agency. Henderson is responsible for leading the agency’s creative across all practice areas, including branding, design, digital, and experiential. Most recently, Henderson was at Ogilvy, New York, where over an eight-year tenure he served in various capacities, including group creative director.
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YOGURT OF CHAMPIONS
Ceradini Brand Design developed new packaging for
this Greek yogurt product for kids. The effort is on
behalf of Agro Farma, makers of the Greek yogurt
brand, Chobani, and its line of Chobani Champions,
the first-ever Greek yogurt made for kids. The new
work underscores Chobani’s bold brand
character and further accentuates and celebrates
the product name, which connotes the potential of
children to be champions in their own right.
OPULENT ARABIC TYPEFACE
Pearlfisher has created the identity and packaging design for Zadina, a
new luxury Emirati store developed by Al Foah, the largest global
producer of dates. Zadina sells Emirati dates and date-based
products. The creative team came up with the identity and marquee
for the Zadina brand, inspired by opulent Arabic script that echoes
the provenance of the brand. The identity is translated across the
range of products from jams and pastries to ice creams.
IdeaWork Studios, an interactive creative services agency, has designed
the first mobile application for Crunch Fitness. It enables members to
stay connected with their gym from wherever they are, allowing them
to check-in, retrieve location and class info, set preferences, redeem
specials and stay connected with the Crunch community. Users may
download the free app online for iPhone or Android at the Crunch homepage.
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COY AND HEIDEN HONORED
The highest honor the AIGA Los Angeles bestows went to Jeri Heiden
and John Coy. The new Fellows are recognized for their contribution
to raising the standard of excellence in practice and conduct in
Southern California. Heiden, a graduate of Pepperdine University
and Art Center College of Design, is currently at Smog Design and
spent many years as creative director at Warner Bros. Records
and A&M Records. Coy of Coy, LA studied Fine Art at DePauw
University and Art Center College of Design, teaches and lectures
widely, and was the first president of AIGA/LA.
LUXURY OF LETTERHEAD
Rohner Letterpress and CharisseM Design have unveiled an ambitious marketing campaign, The Luxury of Letterpress, to show how letterpress printing effectively creates total branded environment. The program features a direct mail package and microsite designed by CharisseM Design, a boutique graphic design and branding firm in Chicago. Designer Charisse McAloon collaborated on ideation, creation and design of the brand Tactile, an imaginary high-end apparel and home retailer, crafting custom components including hangtags, gift cards, gift card carriers, labels and membership cards.
THE NEW GDUSA.COM
See the newly redesigned GDUSA website...