KNOWLEDGE IS POWER
Knowledge is power. A truism, yes, but never more true than today, as any competitive edge can make the difference between thriving and merely surviving as a business. Or worse. To that end, Wacom and GDUSA are presenting a series of free webinars specifically for designers. The first, on “caffeinating” the creative workflow, was hugely attended and greatly praised. The second, slated for October 11, focuses on digital photo workflow and how to make your images pop. It’s called “The Complete Digital Darkroom” and it’s absolutely free. You can learn more or register right now at…
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— Gordon Kaye
Graphic Design News
WOLFF OLINS UPSIDE DOWN
Beginning later this month, the Asian Art Museum of San Francisco unveils a new brand developed in collaboration with Wolff Olins. One of the largest and most respected collections of Asian art in the Western world, it is considered one the art world’s “best kept secrets.” The museum partnered with the branding and innovation firm to develop a brand that would help increase its relevance with a wider audience, and build a more prominent and active role in the museum world. At the heart of the program is a new visual expression for the brand – an upturned, three-dimensional “A” mark, meant to reflect the museum’s new perspective and invitation to all to engage in Asian art and culture in new and surprising ways. The project includes a redesign of the entire visitor experience to bring the brand to life – from technology and audio visual aids, to print and signage, to programming and store merchandise.
ENSEMBLES INSPIRE PENTAGRAM
The Barnes Foundation holds one of the most important collections of Post-Impressionist and early Modernist art in the world. Think Cezanne, Renoir, Matisse, Picasso, Van Gogh. In preparation for a high-profile move from the Mainline to downtown Philadelphia, Pentagram’s Abbott Miller has designed a comprehensive identity new identity program. The galleries of the original building were intimate settings that presented art and objects from various parts of the world in distinctive symmetrical “ensembles,” a hanging style that allowed viewers to make links and associations. These arrangements are being recreated in exact detail in the new building, and served to inspire Miller’s identity for the museum. The modern orange color? It was suggested by Matisse’s Joy of Life, one of the most iconic works in the collection.
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BBC Entertainment, the portfolio of BBC’s international entertainment channels, has received an extensive rebrand from the Heavenly agency. The on-screen identity revolves around a series of five spots that focus on that universal form of entertainment, Dance. Each animated spot reflects a different style of dance – from street dance and capoeira to gymnastics and modern ballet – with movements by real dancers captured before being integrated into the animation process. Each opens with a set of glistening crystal shards in BBC Entertainment’s color palette of red, blue and purple. As the mood builds through atmospheric music, the shards begin to dance, coalescing into an abstract form that moves to the music. As the soundtrack fades and the dancing shards dissipate, the logo appears center screen. Heavenly’s Creative Director is Paul Franklin who sees “human movement” as the perfect concept to symbolize BBC Entertainment.
Bridgeman Art Library
London, Paris, Berlin, NYC… NOW LA!
The world’s most comprehensive stock archive of fine art
and historical imagery has just hired a West Coast Business
BOOKBEAT: 99 PROVEN WAYS
David Langton and Anita Campbell have written Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design. Intended for entrepreneurs, marketers and businesses looking for a resource to help build effective creative strategies, Langton, a principle at Langton Cherubino and GDUSA Person To Watch, teams with small business expert Campbell to identify eye-catching, and thought-provoking creative, marketing and PR ideas. Wiley is the publisher. LEARN MORE >
BIGGER IMAGES ANCHOR NEW SITE
As interactive and digital design has become part of Eason Associate’s core portfolio, the award-winning Washington DC design firm redesigned their website this fall. After gathering information from clients via an informal survey, explains Becky Eason, “we had a pretty good idea of what you want to see on a design firm’s website. We learned that bigger images, less details about the process and more case studies were all preferred. That’s why we’ve created a non-Flash site that is easy to load, easy to navigate and features images of our portfolio and staff.” VISIT >
MOOD ALTERING COLORS
“Consumers look to spring for renewed energy, optimism and the promise of a brighter day,” says Leatrice Eiseman, executive director of the Pantone Color Institute. “They have learned how color can help them alter a mood, while providing the vitality and enthusiasm that enables them to experiment with new looks and color combinations.” With this idea as context, Pantone released its Fashion Color Report Spring 2012 during – where else? – the recent New York Fashion Week. The report features the top 10 colors for women’s fashion as forecast by leading designers. Among those highly ranked: Provocative Tangerine Tango, an enticing juicy orange; Solar Power, which radiates warmth and cheer; Fanciful Bellflower, a distinct ornamental purple; Cabaret, a sensual and intense rosy-red; and Sodalite Blue, a classic maritime hue. All ten colors, along with designer sketches, quotes and headshots, can be seen on, and downloaded from, the Pantone site. DOWNLOAD REPORT >
NOT JUST ABOUT WORK
Visual Connections is hosting its annual Image Expo at the Altman Building in New York City on Thursday, October 20. The one day event is free for art directors, designers and other image buyers, who can see, meet and talk with some 75 exhibitors in a fun and intimate setting. These include agencies from the U.S., Britain, Canada, Sweden, Germany, and France, including several new to the show or newly born. As usual, Visual Connections is not just about work: complimentary food and drinks are served throughout the day; beer (sponsored by Shutterstock and Brooklyn Brewery) and wine is served from 5pm. For added amusement, Bridgeman Art Library is running a Wheel of Fortune and the ASPP is providing a Snapshot Photo Booth.
PRE-REGISTER NOW >
Take Five! Career Tips
From The Creative Group
Your Portfolio: Should It Stay or Should It Go?
Standout portfolios are customized for every job interview, and this means you need to master a key skill: editing. Advertising and marketing executives surveyed by The Creative Group said they prefer to see eight items, on average, in someone’s portfolio. Following are five questions to ask about each sample before placing it in your book:
1. Is the sample similar to the type of design work that you’ll be asked to do in the job you’re applying for?
2. Are you prepared to talk about the strategy behind the piece and how you contributed to that problem-solving process?
3. Can you talk about how the work contributed to the company’s bottom line? Did it increase brand awareness or customer engagement?
4. Did you overcome significant creative or budgetary constraints or meet tight deadlines while working on the piece?
5. Is the sample showing off your core strengths and giving you a chance to talk about those key competencies?
For more ideas on putting together an impactful hard-copy and digital portfolio, check out The Creative Group’s new guide Creating and Presenting a Powerful Portfolio, available for free download at creativegroup.com/portfolioguide.
The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup.