Univision Is Hispanic Heartbeat
Univision’s new logo positions the media company as the “Hispanic Heartbeat of America.” The new logo, by branding firm Wolff Olins, is intended to show dimension and warmth, evoking the human heart. Part of a 50th anniversary celebration, the identity is scheduled to appear on-air by January. Explains Ruth Gaviria, SVP Marketing: “The new ‘heart’ logo joins the quadrants that were previously separated, representing unity, collaboration and the merging of cultures in the U.S., not to mention Univision’s integration across its platforms… the vibrant color palette and use of light in the design reflect the vivacity of the community we represent and its contributions to the U.S. landscape. Wolff Olins’ Creative Director Jordan Crane, described the process as “the development of the brand story, definition of the brand expression … that delivers on the organization’s business growth goals and reflects its transformation into a thriving multimedia company.” There are, says Univision, 52 million Hispanics in this country.