Refrigerator Art Hits Streets
To promote Illinois power company ComEd's recycling program, Leo Burnett got artists to repurpose old fridges as public installations, with new functions. There are 10 such fridges now scattered around Chicago, dressed up to look like‒and work as‒a cell-phone charging station, a fancy doghouse, a bike rack, a camera, etc. The campaign’s name, “MetamorFridges,” might be a little groan-inducing. The programs picks up and provides consumers with cash for old energy-guzzling icebox.