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Fifty First Time Is The Charm

Fifty First Time Is The Charm

This month will see a redesign, in print and the website, of The New Republic. Here is an early look at the new logo for the venerable liberal magazine. Creative Director Dirk Barnett, who joined the company a few months ago, led the redesign. He says: “As is always the case when creating a logo, I designed probably 50 variations with 15 different typefaces until settling on the final logo, using Antennae from Font Bureau. And one of the things that got us all excited was the fact that it bleeds nicely off the left and right sides of the cover.” Barnett says the goal of the redesign is to signal that “we are a must-read brand. Obviously it goes beyond the logo to communicate that, but as soon as we designed our first covers with it, we knew we had something vital. And energetic!” READ MORE >

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