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Gretel's Graphic Plus For VH1

Gretel's Graphic Plus For VH1

The new logo for VH1 features a plus sign to signal its evolution from music to mash up. The cable TV channel was started in 1985 as a sibling with an older demographic to MTV. Immediately popular for its Adult Top 40 style, in more recent days VH1 – like MTV – has had to evolve out of necessity into a mixture of music programming and reality shows like Mob Wives and Single Ladies. VH1 (an acronym for Video Hits One, by the way) is now acknowledges the permanence of this shift by adding a plus sign to the end of the logo. This, say officials in an explanatory video, signifies how VH1 has become “the ultimate mash up of music + pop culture + nostalgia.” The logo and on-air package are the fruits of design firm Gretel, based in New York, which has executed projects for the network in the past. SEE MORE >

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