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John Jay Parks At W+K Garage

John Jay Parks At W+K Garage

John C Jay, Wieden+Kennedy partner and executive creative director, has parked himself with a new venture. In an all-agency meeting, Jay said the new endeavor, W+K Garage, will “expand the definition of what a modern agency can do, and should do.” He says the new shop is a multidisciplinary creative company that will focus on concepting, creating and investing in innovative experiences, content and technology. “We’re living in the greatest creative moment in history,” he stated. Adds Wieden+ Kennedy co-founder Dan Wieden: “John is Garage. If you're a client and want a personal relationship with someone, not some cast of characters to play with your cast of characters, this is where to go. It's an elevated proposition. That's why it's so intriguing. He's extraordinarily connected at the top levels of the industry, so I think you'll see a lot of magical things when you don't have to work through agency or client bureaucracy…” SEE MORE >

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