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GDUSA Newsletter

JANUARY 2013

50 YEARS YOUNG

GDUSA turns fifty this year and we have made a few updates to extend our reach. One is the launch of our new blog. Here is what I have learned so far about blogging: it is easy to fill the space with marginally relevant stuff and a flood of canned press releases. But what resonates with readers is selectivity and a human connection. To that end, in these early days, we’ve posted items about our founder’s awkwardness with technology; the similarities and dissimilarities between GDUSA and Playboy (also founded in 1963); some incredibly evocative 1960s ads from the likes of Pantone and International Paper; and what I was wearing when I first met Massimo Vignelli. (Spoiler alert: pajamas with feet.) Sometimes we hit, sometimes we miss, but we’ll always welcome your visit. Maybe you’ll even share your pajama story with us.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

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GRETEL’S GRAPHIC PLUS FOR VH1
The new logo for VH1 features a plus sign to signal its evolution from music to mash up… READ MORE >

FREE STUFF FROM COMPANIES NOTED IN GDUSA MAGAZINE

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RECOGNIZING WOMEN’S GENIUS
Ellen Lupton, Sheila Levrant de Bretteville, Paula Scher, Tina Roth Eisenberg, Debbie Millman, Julia Hoffmann, Veronique Vienne, Alissa Walker. They are all contributors or are otherwise featured in the book Women in Graphic Design 1890–2012… READ MORE >

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JOHN JAY PARKS AT W+K GARAGE
John C Jay, Wieden+Kennedy partner and executive creative director, has parked himself with a new venture… READ MORE >


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SIEGEL+GALE HEARS THE CALLING
Siegel+Gale has designed a new logo for one of America’s leading hospitals… READ MORE >

STUDY: SMALL COMPANIES POISED FOR GROWTH

A new study by FunctionFox suggests that small creative companies – design, advertising, public relations, web and marketing communications – are looking forward to a better year in 2013. 94% of small creative businesses surveyed expect to hire new employees or maintain their current staffing levels through the New Year, with the same percentage also anticipating stable or increased revenues. “2012 seems to have been a year of consolidation for smaller creative companies,” says Corina Ludwig, President of FunctionFox. “Company owners made sure they had the right employees in place, and made steady revenue gains despite continuing economic challenges. Now, they are focusing on expansion, scouting for new business opportunities, and concentrating on more focused positioning, to ready themselves for expansion and financial growth in 2013.” This is the fifth year of the study.
 
READ MORE >

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FIFTY-FIRST TIME IS THE CHARM
This month will see a redesign, in print and the website, of The New Republic… READ MORE >


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ROUX IS NEW HEAD FOR SEGD
Clive Roux is the new head of SEGD, the environmental graphic design association… READ MORE >

IT’S WHAT’S INSIDE THAT COUNTS
Mother New York designed Wired Magazine’s 2012 annual concept store with a theme inspired by the magazine’s “What’s Inside” monthly feature… READ MORE >

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Take Five! Career Tips From The Creative Group

ADVERTISERS AMPED UP FOR SUPERBOWL

Football fans aren’t the only ones enthusiastic about the Super Bowl. Those in the creative community are, too. Nearly three-quarters of advertising executives and six in 10 corporate marketing executives surveyed by The Creative Group said they would jump at the chance to work on such a high-profile campaign. About one in 10 executives admitted they would be overwhelmed by all the work. Following are five tips for performing like a pro when the pressure is on:

1. Prioritize, Then Strategize. Take a few moments to develop a game plan before diving headfirst into any project.

2. Don’t Procrastinate. Rather than putting off your most pressing deadlines, tackle them. You’ll lower your stress level and make your overall goal seem more manageable.

3. Think On Your Feet. If priorities change, embrace the new challenge and demonstrate your ability to execute on the fly.

4. Request More Coverage. If you’re doing everything possible to meet your obligations and still see no end in sight, identify duties that can be delegated and ask for backup.

5. Turn Downtime Into Prep Time. After high-intensity projects are completed, take time to decompress and document any lessons that were learned. Reflective thinking will help take the pressure off in the future and prepare you for the next big game.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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