Siegel+Gale Hears The Calling

Siegel+Gale has designed a new logo for one of America’s leading hospitals, named after the biblical mount where the Ten Commandments were (reportedly) handed down. Says Kenneth L. Davis, MD, President and CEO of The Mount Sinai Medical Center: “The new logo is derived from the historic Mount Sinai Mountain range and the intersection lines represent the connection between physicians, scientists, clinical staff, patients and students and the members of the Mount Sinai community.” Intersecting lines of cyan and deep magenta overlap to create the color violet, intended as a metaphor for multiple parts of the organization that work together to create something new. The initiative was led by Leonard Achan, the client’s Chief Communications Officer, working with an internal Brand Council. Actually, two firms supported the work: Siegel + Gale designed the logo, and Infinia Group developed and implemented a new branding platform and system. LEARN MORE >