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Chen Conquers Creative Blocks

Chen Conquers Creative Blocks

Everyone has hit the wall, drawn a blank, been stuck in a rut or just plain stumped. Throughout a career, no designer can avoid such blocks; they can be encountered at any time, in any environment. Neenah Paper has developed a new ENVIRONMENT® Papers promotion titled “Creative (un)Blocks,” a collection of samples and suggestions to help designers break through these slumps and take their creativity to the next level. Neenah partnered with leading designer Josh Chen to conceptualize and develop the artwork in Creative (un)Blocks, which provide designers with actual printed matter they can turn to when feeling doubt or looking for inspiration. The piece allows designers to see and feel how the ENVIRONMENT brand can naturally create design opportunities in a unique and sustainable way. “When designing Creative un(Blocks), we considered our own struggles as designers and the many hats we’re asked to wear throughout the day,” Chen said. “The final product is a piece that offers numerous approaches to breaking through the blocks that any designer might encounter throughout the day.” Adds Tom Wright, senior director of advertising and design for Neenah Paper: “Creative (un)Blocks is pure inspiration. Not only can it guide you out of an idea slump, but it shows you how premium post-consumer recycled colors, textures and weights can be an inspiring and foundational part of the creative process.” LEARN MORE >

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