Spelt Bklyn Rong
Since 1896, Brooklyn Public Library has provided the people of
the borough with free and open access to information for
education, recreation and reference. But with profound changes
happening in society, the Library has embarked on a new
strategic plan to remain relevant and fulfill its mission.
This includes a lively new logo and identity designed by
Brooklyn’s own Eight and a Half. (Bonnie Siegler founded
the studio and its name refers back to her original firm,
Number 17, when she partnered with Emily Oberman.) The logo
has been well-received but raised a certain amount of
controversy because it is shortens the
name to the colloquial “BKLYN” – a blasphemy
that is acceptable elsewhere, say detractors, but not in
connection with a library.
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