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Moxie And The Angel Of Mercy

Moxie And The Angel Of Mercy

And they say God is dead. Nightlife enthusiasts who are also health conscious drinkers can now ask for a can of Mercy that, quite simply, protects against hangovers. Moxie TM, a New York-based brand design and development firm, has helped relaunch the brand with revitalized positioning and graphics that convey the drink’s purpose and benefits. Central to the renewed positioning was to communicate Mercy’s core benefits — that consumers gain a worry-free night and productive day ahead thanks to the non-alcoholic, caffeine-free, antioxidant and vitamin supplement. Explains Tammy Vaserstein, Creative Principal at Moxie TM: “The overall goal of bolstering shelf presence and informing consumers at retail is reflected in the more prominent ‘angel of Mercy’ icon, the modern styling of the design, and the concise, on-point taglines.”
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