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GDUSA Newsletter

MARCH 2013
CORBIS CORBIS

APPLES AND ORANGES

The next installment of our 50th Anniversary “readers choice” survey is now at the printer. (C’mon, you remember: ink, paper, presses.) The first installment listed the great designers. There was controversy, of course, but a consensus built nicely around Milton Glaser, Saul Bass, and Paul Rand. Now the focus turns to great design projects. Here there is less accord, in part because of the “apples and oranges” quality to the question. How do you compare William Golden’s CBS logo to Massimo Vignelli’s NYC Subway Map to Shepard Fairey’s Obama Hope poster? And did you vote for your personal favorite or the most historically influential? Consistency aside, it should again be fun when the next installment arrives by mail. (C’mon, you remember: postman, stamps, something real in your hands.) Meanwhile, if you missed last month’s results, you can see them HERE.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

SAGMEISER AND WALSH ON EXHIBIT
Sagmeister & Walsh, Stills from If I Don’t Ask, 2013, In collaboration with Santiago Carrasquilla and Steve Romano, © Sagmeister & Walsh

SAGMEISTER & WALSH ON EXHIBIT
The designers Stefan Sagmeister and Jessica Walsh are known for their experimental typography and striking visual imagery. Six Things: Sagmeister & Walsh, on view at The Jewish Museum in New York from March 15 through August 4, 2013, marks the first exhibition of their newly minted design firm Sagmeister & Walsh… READ MORE >


PELICANS PROJECT A FAST BREAK

PELICANS PROJECT A FAST BREAK
The New Orleans Hornets are becoming the Pelicans, with an assist from Rodney Richardson of RARE Design… READ MORE >

BRAND MORPHS FOR MICHELLE

BRAND MORPHS FOR MICHELLE
Wolff Olins New York has created the brand identity for Michelle Obama's Let’s Move Active Schools campaign… READ MORE >

ECO-FRIENDLY PRESENTATION PACKAGING…

LEARN MORE >

HOP! ON BOARD FOR QUICK TRIPS
Brandimage has developed the visual identity for a new-low cost airline, Hop! The discounter, operating in Europe by Air France, offers quick flights… READ MORE >

HOP! ON BOARD FOR QUICK TRIPS
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The Bridgeman Buzz

Creative Concepts

Looking for a unique image resource? Bridgeman Art Library introduces new image galleries inspired by creative concepts. Now it is easier than ever to find unique fine art and historical imagery for your commercial projects. Explore this 40 year old image archive in a whole new way.
 
Check out the image galleries here.

WEAVING HUMANITY INTO RUGMAKING

WEAVING HUMANITY INTO RUGMAKING
Brand design firm Sanstorm Partners has executed a brand strategy and identity for Obeetee, a 92-year-old manufacturer of hand-knotted rugs from India… READ MORE >


WORKING WITH WORDS

WORKING WITH WORDS
To celebrate the 25th anniversary of his design firm, Alexander Isley is having an exhibit of the firm’s work at the Type Directors Club Gallery in NYC… READ MORE >


GENERATION KNOW LEARNS MORE

‘GENERATION KNOW’ LEARNS MORE
With the help of digital agency Organic, Kimberly-Clark’s U by Kotex has launched a new program aiming to shake up the feminine care category… READ MORE >

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MAG+ ADDS MORE DESIGNER TOOLS
Mag+ is a digital publishing eco-system that gives users a fast, simple publishing platform to create content optimized for touchscreen devices, without the need for programming skills… READ MORE >

MAG+ ADDS MORE DESIGNER TOOLS

GDUSA’s SPRING COMPETITIONS ARE NOW OPEN FOR ENTRIES

LEARN MORE >

PHL GETS SOME NEEDED TLC
Based on the three-letter code its airport and its main railroad station, Philadelphia has a hip new identity that adopts “PHL” to represent its appeal as a destination site… READ MORE >

PHL GETS SOME NEEDED TLC

Take Five! Career Tips From The Creative Group

TAKE YOUR LUNCH BREAK

Taking a lunch break can nourish your mind as much as your body, a new survey by The Creative Group suggests. More than four in 10 (44 percent) advertising and marketing executives interviewed said leaving the office during their lunch break makes them more productive. Following are five tips to help ensure you enjoy a midday breather:

1. Plan Your Day. Schedule your break to fall between projects, if possible, and set morning deadlines for important tasks so you can relax over lunch.

2. Arrange Mealtime With Colleagues. During a busy period, change a team meeting to a working lunch outside the office. The time away will improve your energy while maintaining productivity.

3. Book An Appointment. Block off your online calendar so colleagues don’t schedule calls or meetings during that time. Be flexible, though, if there are no other options.

4. Step Away From Your Desk. If you are unable to leave the building for lunch, take a walk around the office.

5. Put Work Aside. If you have to be near your computer or phone, face your chair away and do a nonwork activity, such as reading a book or magazine.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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