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GDUSA Newsletter

MARCH 2013
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APPLES AND ORANGES

The next installment of our 50th Anniversary “readers choice” survey is now at the printer. (C’mon, you remember: ink, paper, presses.) The first installment listed the great designers. There was controversy, of course, but a consensus built nicely around Milton Glaser, Saul Bass, and Paul Rand. Now the focus turns to great design projects. Here there is less accord, in part because of the “apples and oranges” quality to the question. How do you compare William Golden’s CBS logo to Massimo Vignelli’s NYC Subway Map to Shepard Fairey’s Obama Hope poster? And did you vote for your personal favorite or the most historically influential? Consistency aside, it should again be fun when the next installment arrives by mail. (C’mon, you remember: postman, stamps, something real in your hands.) Meanwhile, if you missed last month’s results, you can see them HERE.

— Gordon Kaye, editorial@gdusa.com

Graphic Design News

SAGMEISER AND WALSH ON EXHIBIT
Sagmeister & Walsh, Stills from If I Don’t Ask, 2013, In collaboration with Santiago Carrasquilla and Steve Romano, © Sagmeister & Walsh

SAGMEISTER & WALSH ON EXHIBIT
The designers Stefan Sagmeister and Jessica Walsh are known for their experimental typography and striking visual imagery. Six Things: Sagmeister & Walsh, on view at The Jewish Museum in New York from March 15 through August 4, 2013, marks the first exhibition of their newly minted design firm Sagmeister & Walsh. For the last ten years, Sagmeister has researched the nature of happiness, asking, "Is it possible to train my mind in the same way I can train my body?" In five short films and a sculpture, the studio investigates six things, culled from Sagmeister's diary, that he believes have increased his personal happiness such as: “Now Is Better” and “If I Don't Ask I Won’t Get.” In addition, intrigued by a recent nationwide survey in which Jews reported the highest levels of well-being of all religious groups, Sagmeister & Walsh are placing a text in the gallery that connects this scientific data to his personal exploration of happiness. (Shown here: Sagmeister & Walsh still from If I Don’t Ask, 2013. HD video, 2 min., 12 secs. In collaboration with Santiago Carrasquilla and Steve Romano. © Sagmeister & Walsh)
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PELICANS PROJECT A FAST BREAK

PELICANS PROJECT A FAST BREAK
The New Orleans Hornets are becoming the Pelicans, with an assist from Rodney Richardson of RARE Design. To symbolize Louisiana and the Gulf Coast, the recently relocated (from Charlotte NC) NBA team turns to the brown pelican, the Louisiana state bird which appears on the state flag, seal and license plates. A veteran of branding programs for major corporations and sports teams, Richardson told the Jackson (MS) Clarion-Ledger that: “When they were starting on this, they were talking about some of the unique challenges of the project ‒ everything from timeline to regional sensitivity.” He noted that a project of this caliber usually plays out at a slow pace, often over a couple of years, but “ the project as a whole was put on that expedited timeline, and we did it in about a month or two.”
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BRAND MORPHS FOR MICHELLE

BRAND MORPHS FOR MICHELLE
Wolff Olins New York has created the brand identity for Michelle Obama's Let’s Move Active Schools campaign. Nike, a partner in the campaign, approached the designers to develop an identity for the new offshoot of Let’s Move initiative, this one focusing on encouraging physical activity in schools. Designed in still and animated forms, the logo takes the 50 stars of the American flag as a starting point, morphing them into different shapes. The key to success, says the Wolff Olins team, is “tapping into kids’ psyche – they’re the ones that need to embrace and get motivated by the brand. The target audience is 8-12 year olds, so we worked hard to avoid being ‘child-like’ and focused on being ‘kid-powered’. Not teaching them, but getting them excited to take part … We captured that energy in the brand, creating something that can be broken into parts, played with, and joined up to represent a school, a community, a country.
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ECO-FRIENDLY PRESENTATION PACKAGING…

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HOP! ON BOARD FOR QUICK TRIPS
Brandimage has developed the visual identity for a new-low cost airline, Hop! The discounter, operating in Europe by Air France, offers quick flights: this is reflected in the brand’s name, which is meant to evoke the speed and ease with which travelers can get from point A to B. An exclamation mark is placed alongside clear, simple red letters to mirror the brand’s flexibility in a creative and cheerful manner. The slogan – “making Europe smaller” – supports a playful image and underscores the brand’s mission. Visuals, developed to promote the new airline, feature small, fictional characters, very similar to the ones featured in Pixar's 3D computer-animated comedy-adventure film Up.
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HOP! ON BOARD FOR QUICK TRIPS
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The Bridgeman Buzz

Creative Concepts

Looking for a unique image resource? Bridgeman Art Library introduces new image galleries inspired by creative concepts. Now it is easier than ever to find unique fine art and historical imagery for your commercial projects. Explore this 40 year old image archive in a whole new way.
 
Check out the image galleries here.

WEAVING HUMANITY INTO RUGMAKING

WEAVING HUMANITY INTO RUGMAKING
Brand design firm Sanstorm Partners has executed a brand strategy and identity for Obeetee, a 92-year-old manufacturer of hand-knotted rugs from India. The overall goal was to elevate the brand and add value to the rug purchase by providing insight into the quality – and the human element – behind the rugs. Obeetee’s passion is to create a thriving, sustainable economic engine for India's artisanal carport craftsmen communities. But sales were in decline due to the proliferation of machine and mass-maufactured rugs; the new brand identity emphasizes authenticity, quality and sustainability. LEARN MORE >


WORKING WITH WORDS

WORKING WITH WORDS
To celebrate the 25th anniversary of his design firm, Alexander Isley is having an exhibit of the firm’s work at the Type Directors Club Gallery in NYC. Isley will be showing work from his early days at Tibor Kalman’s M&Co. and Spy magazine, where he was art director. In addition, there will be work produced for The Rock and Roll Hall of Fame, Nickelodeon, Giorgio Armani, Central Park SummerStage, Girl Scouts of the USA, Elizabeth Arden, MTV, AOL, Pepsi, Time Warner, Starbucks, and The City of New York. The show runs through March 30.
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GENERATION KNOW LEARNS MORE

‘GENERATION KNOW’ LEARNS MORE
With the help of digital agency Organic, Kimberly-Clark’s U by Kotex has launched a new program aiming to shake up the feminine care category – this time aimed at advancing the conversation around vaginal health and wellness. Through research and brand insights on today’s girls, “Generation Know” hopes to empower girls. Organic created an engaging and educational brand website where girls can ask questions, get facts, dispel myths, and take part in projects to facilitate social change. Organic also helped with the large social media component, including a customized pipeline of content for Facebook, Twitter, YouTube and Tumblr.
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BRIDGEPORT

MAG+ ADDS MORE DESIGNER TOOLS
Mag+ is a digital publishing eco-system that gives users a fast, simple publishing platform to create content optimized for touchscreen devices, without the need for programming skills. It comprises a plug-in for InDesign CS4-CS6, a powerful web-based backend, and white-labeled reader apps for iOS, Android and Kindle devices. A new release, version 4.1, includes several enhancements to its creative tool set for designing digital content apps for touchscreen devices. These new features give designers more freedom to develop digital content, including the ability to make apps that don’t look like magazines at all. Other additions include pinch and zoom functions, panning and dual layout options, support for the Kindle Fire HD 8.9-inch and Google Nexus 10, and more options for packaging subscriptions. Mag+ premiered on the first iPad in April 2010 with the award-winning Popular Science+. Publishers and creatives have now built more than 800 apps, including Mad Magazine, United Airlines’ Hemispheres, Toyota, WebMD, Outside, Shape and The Nation.
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MAG+ ADDS MORE DESIGNER TOOLS

GDUSA’s SPRING COMPETITIONS ARE NOW OPEN FOR ENTRIES

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PHL GETS SOME NEEDED TLC
Based on the three-letter code its airport and its main railroad station, Philadelphia has a hip new identity that adopts “PHL” to represent its appeal as a destination site. The Philadephia Convention & Visitors Bureau is the client and the design – by J2 Design Partnership based on a strategy by Ex;it – provides unity out of visual chaos, and is easy to adapt to print, online, signs, venues, and more. A fun fact from the CVB: 40% of the USA population lives within a day’s drive of PHL. SEE MORE >

PHL GETS SOME NEEDED TLC

Take Five! Career Tips From The Creative Group

TAKE YOUR LUNCH BREAK

Taking a lunch break can nourish your mind as much as your body, a new survey by The Creative Group suggests. More than four in 10 (44 percent) advertising and marketing executives interviewed said leaving the office during their lunch break makes them more productive. Following are five tips to help ensure you enjoy a midday breather:

1. Plan Your Day. Schedule your break to fall between projects, if possible, and set morning deadlines for important tasks so you can relax over lunch.

2. Arrange Mealtime With Colleagues. During a busy period, change a team meeting to a working lunch outside the office. The time away will improve your energy while maintaining productivity.

3. Book An Appointment. Block off your online calendar so colleagues don’t schedule calls or meetings during that time. Be flexible, though, if there are no other options.

4. Step Away From Your Desk. If you are unable to leave the building for lunch, take a walk around the office.

5. Put Work Aside. If you have to be near your computer or phone, face your chair away and do a nonwork activity, such as reading a book or magazine.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

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