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PHL Gets Some Needed TLC

PHL Gets Some Needed TLC

Based on the three-letter code its airport and its main railroad station, Philadelphia has a hip new identity that adopts “PHL” to represent its appeal as a destination site. The Philadephia Convention & Visitors Bureau is the client and the design – by J2 Design Partnership based on a strategy by Ex;it – provides unity out of visual chaos, and is easy to adapt to print, online, signs, venues, and more. A fun fact from the CVB: 40% of the USA population lives within a day’s drive of PHL. SEE MORE >

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