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GDUSA Green Newsletter

March 2013

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5,000 AND COUNTING

As the annual report business has diminished for designers and printers – think smaller folios and online reporting – some hold out the hope that corporate sustainability reports may emerge as a countervailing opportunity. How’s that working out? Good. Sort of. The newly released (and highly respected) 2013 Greenbiz State of Green Business Report notes that “freestanding sustainability reports have become mainstream” with 5,000+ now published annually. These are targeted, says GreenBiz, to a broad range of stakeholders, not just investors; interestingly, the desire to project a positive vision to a broad audience sparked the annual report design boom of the ’80s and ’90s. So the business prospects for sustainability report design are promising. But GreenBiz also throws cold (lukewarm?) water on the proceedings by noting that the idea of “integrated” reporting, or IR, is simultaneously taking root. This approach combines conventional financial information with key sustainability data, all focused on investors and beancounters. The IR movement, says GreenBiz, may short-circuit the freestanding sustainability report and, thus, the demand for creative designers. More to come...
 
— Gordon Kaye, editorial@gdusa.com

Corbis

flame-fuels-biomass-company

FLAME FUELS BIOMASS COMPANY
To reflect their client’s growth from a small family owned business into a $100 million a year global leader in biomass and renewable energy, San Franciso’s MetaDesign has rebranded Factory Sales & Engineering from top to bottom… MORE >

infographic-makes-case-for-cans

INFOGRAPHIC MAKES CASE FOR CANS
An interactive infographic by Lemon.ly, a leader in visual marketing and information graphics, is helping Recyclebank and Coors Recycles educate consumers about aluminum recycling facts… MORE >

PLAYFULNESS MAKES SERIOUS POINT
Commonwealth and Gentleman Scholar have created an online experience for Chevy Volt owners and prospects. The project combines an interactive infographic portal with three videos… MORE >

playfulness-makes-serious-point

flexible-identity-is-capital-idea

FLEXIBLE IDENTITY IS CAPITAL IDEA
Late last month, the city of Washington, DC launched a 20-year sustainability plan. To help prepare and promote Sustainable DC, the organizers tapped an interdisciplinary team… MORE >

Bridgeport

BIG PICTURE FOR MACROBIOTICS
Pearlfisher New York’s redesign of the GoMacro brand – including identity and packaging for the core MacroBar range – seeks to position the company as a “big picture” food and lifestyle brand… MORE >

big-picture-for-macrobiotics

GDUSA INHOUSE DESIGN AWARDS IS NOW OPEN FOR ENTRIES

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chooseprintQUOTE OF THE MONTH
“In the end, from sustainable forests to the renewable nature of trees and recyclability of paper, the paper and printing industries have a positive environmental story to tell ‒ one in which print on paper and healthy forests go hand-in-hand.”
– Gerry Bonetto, VP Government Affairs for Printing Industries Association of Southern California (PIASC) and a content provider for Choose Print. From an article in the current issue of GDUSA magazine called “Print is Renewable, Recyclable and Sustainable.” Contact: http://www.ChoosePrint.Org

GDUSA'S WEB DESIGN AWARDS IS NOW OPEN FOR ENTRIES

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levi-strauss-back-to-school

LEVI STRAUSS BACK TO SCHOOL
Levi Strauss & Co.is working with the Rhode Island Institute of Design (RISD) to encourage sustainable design education. The thrust is fashion design, but students in programs such as graphic design and interior architecture are joining those from the apparel design and textiles programs… MORE >

ace-certified-as-sustainable

ACE CERTIFIED AS SUSTAINABLE
Ace Creative, based in the Boston area, has just been certified as a Sustainable Business Leader by the Sustainable Business Network of Massachusetts… MORE >

domtar-keeps-the-comedy-coming

DOMTAR KEEPS THE COMEDY COMING
To update its award-winning PAPERbecause campaign, has added a new series of videos that take a humorous approach to highlight the irreplaceable value of paper. The 30-second spots mark the third wave of videos in the campaign that showcases the effectiveness and sustainability of paper… MORE >

sfi-vp-engages-native-americans

SFI VP ENGAGES NATIVE AMERICANS
Andrew de Vries has joined the Sustainable Forestry Initiative® as Vice President, Conservation, Indigenous and Government Relations. He will oversee the SFI® conservation program in Canada and engage Native Americans, First Nations and Metis groups both in the development and use of the SFI standard… MORE >

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