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Playfulness Makes Serious Point

Playfulness Makes Serious Point

Commonwealth and Gentleman Scholar have created an online experience for Chevy Volt owners and prospects. The project combines an interactive infographic portal with three videos. The interactive component explores the Volt’s benefits vis-a-vis other cars, transforming statistics (e.g., gallons of fuel saved) into whimsical imagery. Say Gentleman Scholar Creative Directors Will Johnson and Will Campbell: “The infographic playfulness is really at the core of a lot of our designs, so being able to take those instincts and apply them in a more interactively experiential manner became a great way to exercise our brains.”
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