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Duffy Plays With Fisher-Price

Duffy Plays With Fisher-Price

Designing for the business of play and development, Duffy & Partners has created a new brand identity, brand language, packaging system, point of sale materials and collateral for Fisher-Price. Duffy saw no need to change the iconic Fisher-Price mark itself, but an opportunity to build meaning and relevance with a brand language that features a “Joy of Learning” message while conveying the developmental benefits of play. The brand structure communicates the enrichment of play across ages and a variety of product offerings, and is illustrated with a new photographic approach and brand architecture framework for sub-branding. From pre-natal and infant gear, to toys for infants and preschoolers, new packaging is available in 30 different countries and translated into 10 languages. Harry Meyers, VP Marketing & Communications at the client, says that Duffy not only provided a design solution, but an experience that “left us with a passion for design.”
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