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MSLK Amps Up Greeting Cards

MSLK Amps Up Greeting Cards

When PruCheek, a lighthearted greeting card line for people of color, asked MSLK to bring new visual impact to their unique brand voice, the design firm “jumped at the chance to have some fun.” The first task was to redesign the cards themselves, with bright colors and bold type expressing each card's off-beat message from across the room. Since then they applied the amped-up look to a new logo, ecommerce site, sales catalogs and trade ads. A tradeshow booth design, including an in-booth activity that gives participants a chance to the become the star of their own PruCheek card, is in the works. SEE MORE >


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