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Placing Design At The Center

Placing Design At The Center

Newell Rubbermaid is opening a state-of-the-art center to establish design and innovation as an integral part of the company’s growth plan. The new center is expected to open by early 2014 in Kalamazoo MI. The location, say officials, will enable the S&P 500 company to add depth in new design specialties, join a strong local presence of design-led companies including Herman Miller and Steelcase, as well as participate in a growing educational community that includes Western Michigan University. “Great design and creativity is the difference between a standard product and one that is beautiful in every way – and drives consumer preference,” said Chuck Jones, Chief Design and Research & Development Officer. The new 40,000-square-foot facility will employ up to 100 design professionals, and has been carefully planned to foster creativity and maximize the sharing of ideas and technologies among the company’s brands. The company is investing in new talent with specialist design skills to work alongside existing industrial and graphic design teams. LEARN MORE >


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