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GDUSA Green Newsletter

April 2013

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EARTH DAY (4/22) THOUGHTS

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.” – Gaylord Nelson, Founder of Earth Day
 
“Until a man duplicates a blade of grass, Nature can laugh at his so-called scientific knowledge. Remedies from chemicals will never stand in favorable comparison with the products of Nature, the living cell of a plant, the final result of the rays of the sun, the mother of all life.” – Thomas Alva Edison
 
“Why should I care about future generations? What have they ever done for me?” – Groucho Marx
 
“Why is there so little joy in the air on Earth Day, and so much burden and banality. That can’t be good.” – Gordon Kaye

CORBIS corbis

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CHEN WALKS DELICATE BALANCE
Chen Design Associates has redeveloped the brand from the ground up for Juniper Ridge, a fragrance company that “creates seasonal, limited editions of harvested plants from real places backpackers love.” The project includes packaging, printed collateral and retail website… MORE >

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HONORING SUSTAINABLE PACKAGING
GDUSA’s 2013 American Package Design Awards honored six package designs for excellence in Sustainable Packaging. The competition is sponsored by Neenah Papers and Neenah Packaging Solutions. Shown here are winning pieces by Deutsch Design Works, The Clorox Company, and Jen Bracy… MORE >

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LITTERATI WEBSITE ATTACKS TRASH
Trash is everywhere. Soda cans, plastic bags, and cigarette butts litter the environment and choke wildlife. By combining technology, social awareness and art, Jeff Kirscher is attempting to tackling this ever-escalating problem… MORE >

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GREY IS THE GREENEST IN INDIA
Grey Worldwide wins the Advertiser of the Year and Agency of the Year titles at the Advertising Association of India Olive Crown Awards 2013… MORE >

Bridgeport

APPLE DOUBLES DOWN ON ENERGY
About 75% of Apple offices worldwide are now powered by renewable energy. That’s approximately double the amount the company reported last year… MORE >

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GDUSA INHOUSE DESIGN AWARDS IS OPEN FOR ENTRIES TO APRIL 30

LEARN MORE >

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NEW LOOK FOR THE SANDWICH BAG
Illustrator Sarah Levin and textile designer Einat Nahary created the Deda brand of kitchen accessories with the goal of bringing quality and beauty to ordinary, day to day items that use as many eco-elements as possible… MORE >

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LET’S HANG OUT ON GOOGLE+
Mark your calendars to join Xerox’s manager of worldwide product marketing Shell Haffner and featured guests Ilana Greenberg and Gordon Kaye, Creative Director and Editor, respectively, of GDUSA. It will be a discussion about the enduring power of print within the graphic design and creative community. This is a live Google+ Hangout so you can watch and participate from your computer!
 
LEARN MORE >

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SUSTAINABLE BRANDS SET FOR JUNE
The Sustainable Brands Conference 2013 is set for San Diego CA June 3-6. Sustainable Brands is an international community of learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future… MORE >

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RE-NOURISH POINTS TO PRINTERS
Re-nourish, the online community advocating awareness and action for sustainability in the graphic design community, has partnered with the Sustainable Green Printing (SGP) Partnership. The goal is to grow the sustainability movementby making it easier for design and printing professions to choose print facilities that are fully sustainable. As part of the partnership, Re-nourish will replace its Greener Printer Directory… MORE >

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BILL GARDNER ON NATURE MARKS
Every year GDUSA is blessed with an insightful overview of logo trends by Bill Gardner of LogoLounge, his rich online home for logo designers. This year we were afraid we might not have room for this contribution, given our expansive 50th Annivesary coverage. But thankfully, this fear turned out to be groundless. Thankfully. This year’s thought piece, which will appear in its entirely in the May/June magazine and iPad app, is as good as it gets. For example, Mr. Gardner has often observed the influence of nature and the environment – and man’s interaction with nature and the environment – on identity trends. This year, he notes the rising use of “Naturemarks” – thumbprints of nature such as tree rings and topographic maps – to underscore the individualism of companies by providing a unique imprimatur from Mother Nature. This observation has all the elements you’d come to expect from a Bill Gardner piece: intelligence, nuance, wisdom, and news you can use. And “Naturemarks” is only one of 15 trends he tackles. — GK
VISIT LOGOLOUNGE >

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AGFA

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PRINT 2013

AGFA clearwater Pantone Color Of The Year yupo

AGFA

HOW

jampaper

artisan

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