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GDUSA Green Newsletter

April 2013

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EARTH DAY (4/22) THOUGHTS

“There is a great need for the introduction of new values in our society, where bigger is not necessarily better, where slower can be faster, and where less can be more.” – Gaylord Nelson, Founder of Earth Day
 
“Until a man duplicates a blade of grass, Nature can laugh at his so-called scientific knowledge. Remedies from chemicals will never stand in favorable comparison with the products of Nature, the living cell of a plant, the final result of the rays of the sun, the mother of all life.” – Thomas Alva Edison
 
“Why should I care about future generations? What have they ever done for me?” – Groucho Marx
 
“Why is there so little joy in the air on Earth Day, and so much burden and banality. That can’t be good.” – Gordon Kaye

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CHEN WALKS DELICATE BALANCE
Chen Design Associates has redeveloped the brand from the ground up for Juniper Ridge, a fragrance company that “creates seasonal, limited editions of harvested plants from real places backpackers love.” The project includes packaging, printed collateral and retail website. The core branding message: Juniper Ridge products reconnect people with the experience of being in nature by simply going to the mountains, harvesting wild plants and distilling natural fragrances. The new look and feel walks a delicate balance between humble and organic, and sophisticated and timeless. Miniature brown glass bottles give more the sense of an elixir made with whiskey stills and copper pipes rather than a perfumery. Retro rounded bottles evoke the nostalgia of camping as a kid. Refined typography with customized red-stamping denote a one-of-a-kind harvesting locale and season. Their product look book is now a retro-inspired postcard package that unfolds to reveal views of Juniper Ridge's “life on the trail.” Obi Kauffman is art director at the client. SEE MORE >

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HONORING SUSTAINABLE PACKAGING
GDUSA’s 2013 American Package Design Awards honored six package designs for excellence in Sustainable Packaging. The competition is sponsored by Neenah Papers and Neenah Packaging Solutions. Shown here are winning pieces by Deutsch Design Works, The Clorox Company, and Jen Bracy… MORE >

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LITTERATI WEBSITE ATTACKS TRASH
Trash is everywhere. Soda cans, plastic bags, and cigarette butts litter the environment and choke wildlife. By combining technology, social awareness and art, Jeff Kirscher is attempting to tackling this ever-escalating problem “one piece of litter at a time.” The Digital Landfill is a photo gallery showcasing the different pieces of litter being picked up, and the overall impact of the movement. Explains Kirschner: “With geo-tagging, we're able to provide insight into problem areas and highlight the most active Litterati communities. Keyword tags on the photos help identify those brands and products that generate the most litter. We'll use this to work with companies and organizations to find environmentally friendly and sustainable solutions. This planet we call home is a big place to keep clean. We all need to play our part.” SEE MORE >

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GREY IS THE GREENEST IN INDIA
Grey Worldwide wins the Advertiser of the Year and Agency of the Year titles at the Advertising Association of India Olive Crown Awards 2013. The awards program recognizes creative excellence in communicating sustainability – green advertising – and were presented in early April in Mumbai. Shown here is part of the agency’s “Green Turn Water Saver Jeans” campaign for Killer Jeans. A total of 35 awards were handed over at the event, which saw a large increase in entries from across Asia. Other big winners included O&M, Cheil Worldwide, BBH, Umbrella Design, DDB Mudramax, JWT and Draftfcb Ulka. Campaign of the Year Award went to Cheil for a Samsung printers message that called for using less paper. SEE MORE >

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APPLE DOUBLES DOWN ON ENERGY
About 75% of Apple offices worldwide are now powered by renewable energy. That’s approximately double the amount the company reported last year. In an updated post late last month, the company stated that its goal is to power every facility at Apple entirely with energy from renewable sources ‒ solar, wind, hydro, and geothermal; it has already achieved 100% renewable energy at all data centers, at facilities in Austin, Elk Grove, Cork, and Munich, and at the Infinite Loop home campus in Cupertino. LEARN MORE >

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GDUSA INHOUSE DESIGN AWARDS IS OPEN FOR ENTRIES TO APRIL 30

LEARN MORE >

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NEW LOOK FOR THE SANDWICH BAG
Illustrator Sarah Levin and textile designer Einat Nahary created the Deda brand of kitchen accessories with the goal of bringing quality and beauty to ordinary, day to day items that use as many eco-elements as possible, and are as free of plastics as possible. Products range from towels and aprons, to dinner napkins and cutting boards, all customized with colorful and original graphic illustrations. Particularly unique is a lunch and snack pack line ‒ reusable and washable cotton pouches that are designed for the size of a sandwich or piece of fruit. SEE MORE >

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xerox google hangout2

LET’S HANG OUT ON GOOGLE+
Mark your calendars to join Xerox’s manager of worldwide product marketing Shell Haffner and featured guests Ilana Greenberg and Gordon Kaye, Creative Director and Editor, respectively, of GDUSA. It will be a discussion about the enduring power of print within the graphic design and creative community. This is a live Google+ Hangout so you can watch and participate from your computer!
 
LEARN MORE >

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SUSTAINABLE BRANDS SET FOR JUNE
The Sustainable Brands Conference 2013 is set for San Diego CA June 3-6. Sustainable Brands is an international community of learning and action focused on understanding and leveraging the role of brands in shaping a flourishing future. The Conference describes itself as “ground zero” for sustainability, brand and other professionals who come together from around the world to be inspired, engaged and equipped to succeed by building the better brands of tomorrow, while building a network of likeminded colleagues who can help. The organizer’s goal: “to amplify current leadership and success surrounding innovation for sustainability, to educate business leaders throughout an organization about how they can contribute to a more sustainable brand, and to grow the market for business solutions that can help companies reduce environmental and social impact and play a more positive role in the lives of their stakeholders.” LEARN MORE >

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RE-NOURISH POINTS TO PRINTERS
Re-nourish, the online community advocating awareness and action for sustainability in the graphic design community, has partnered with the Sustainable Green Printing (SGP) Partnership. The goal is to grow the sustainability movementby making it easier for design and printing professions to choose print facilities that are fully sustainable. As part of the partnership, Re-nourish will replace its Greener Printer Directory, instead featuring SGP Certified print facilities. SGP will feature Re-nourish sustainable design resources on the website. “We are committed to sustainable design throughout the supply chain, so partnering with SGP will better serve in working towards a truly sustainable design profession," comments Yvette Perullo, Partner, Re-nourish.
LEARN MORE >

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BILL GARDNER ON NATURE MARKS
Every year GDUSA is blessed with an insightful overview of logo trends by Bill Gardner of LogoLounge, his rich online home for logo designers. This year we were afraid we might not have room for this contribution, given our expansive 50th Annivesary coverage. But thankfully, this fear turned out to be groundless. Thankfully. This year’s thought piece, which will appear in its entirely in the May/June magazine and iPad app, is as good as it gets. For example, Mr. Gardner has often observed the influence of nature and the environment – and man’s interaction with nature and the environment – on identity trends. This year, he notes the rising use of “Naturemarks” – thumbprints of nature such as tree rings and topographic maps – to underscore the individualism of companies by providing a unique imprimatur from Mother Nature. This observation has all the elements you’d come to expect from a Bill Gardner piece: intelligence, nuance, wisdom, and news you can use. And “Naturemarks” is only one of 15 trends he tackles. — GK
VISIT LOGOLOUNGE >

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