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Design x Math =
Infinite Logos

Design x Math = Infinite Logos

Yes, there is a national museum of mathematics – and software company Wolfram Research is a factor in its being and in the development of its logo. “By combining our love for math and our strong design tradition,” says CEO Stephan Wolfram, “we came up with the idea of a computable meta-logo which can be described as an infinite framing of possible logos, generated by simple rules.” Chris Carlson of Wolfram’s User Interface Group suggested the idea – pick a mathematical symbol as a logo and apply a sequence of symmetry transformations to it – and it was fleshed out with Wolfram’s long-time art director Jeremy Davis. The results can be seen flying over the entrance to MoMath Museum on 26th Street off Fifth Avenue in Manhattan.
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