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One Bulldog Unites 19 Sports

One Bulldog Unites 19 Sports

The University of Georgia Athletic Association, in partnership with the Nike Graphic Identity Group, has introduced a department-wide brand identity system designed to better define and distinguish the collegiate brand. It will be used across all 19 sports teams. The updated identity prominently features and reaffirms the traditional Power “G” logo as the primary brand identity. The color palette of red, black, white and silver has been refined, a newly-developed customized primary and secondary letter and number font provides a consistent and distinctive look for all university athletics teams, and the Bulldog – known as Uga – has been redrawn “to reflect the strong, iconic characteristics of the animal itself as well as the spirit of The University of Georgia Athletics.”
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