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Porcini To Pepsi: Get A Grip

Porcini To Pepsi: Get A Grip

Pepsi introduces a new bottle shape for the first time since 1997, along with new graphics. The brand’s 16 oz. and 20 oz. plastic bottles feature a swirled grip, with a shorter label edged in a “cola-colored” border and a larger version of the existing globe logo. The rollout begins with the 12 oz. glass bottle, which features the same twisted shape as well as the globe logo ringed in a silver line. The bottle shape is a standard Pepsi hopes to build on, just as Coca-Cola has long done with its iconic contour-shape bottle. Chief Design Officer Mauro Porcini and VP, and Angelique Krembs, VP-Marketing for the Pepsi trademark are said to be collaborating closely months in developing the new designs, and some iterations not yet seen or planned.
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