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Redrawn Logo Is More Fluid

Redrawn Logo Is More Fluid

Instagram’s redesigned logotype is about subtle changes. Released alongside the app’s new photo tagging feature, the script was designed by Mackey Saturday, a Denver-based brand strategist and designer, and said to be a friend of the founder of Instagram. Saturday redrew the app’s Billabong webfont by hand in order to achieve a more customized, cleaner and more fluid look. Saturday writes that “it was always essential that the design maintained everything that we’ve all grown to know and love about Instagram while creating a logotype that was more refined, durable, and that positioned the brand for expansion … the script connects with the nostalgia that Instagram was built from, maintains the important character of the original typeface, and places the brand in a unique and prominent position both in the current and future landscape.”
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