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Weather Report Calls For Sun

Weather Report Calls For Sun

AccuWeather has a new corporate-wide brand identity system. The brand identity promotes a consistent and unified look across all media platforms. The sun icon along with the warm orange color is meant to reflect warmth, friendliness, and trust. The clean design of the sun and lettering is intended to help the logo better fit various sizes and applications in the digital world. Says new Chief Marketing Officer John Dokes, “we are excited to put a warm fresh face on a brand consumers have trusted for years.”
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