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Designing for Abundance

Designing for Abundance

Design is at the center of William McDonough’s new book, The Upcycle: Beyond Sustainability-Designing For Abundance. McDonough, of Cradle to Cradle fame, is a respected thinker, writer, philosopher of sustainaibility; his message in the new book is that it’s time we move beyond designing and creating things that are less bad (traditional sustainability principles) to creating things and systems that are actually beneficial (The Upcycle’s utopian vision). In the 2002, Cradle to Cradle: Remaking the Way We Make Things,McDonough and Michael Braungart published in 2002. In that book, they proclaimed that humans don’t have a pollution problem; we have a design problem. They introduced a holistic framework for the design of products and systems that are efficient and waste-free. In this new book, they say let’s do better; let’s shift our thinking from designing for less waste to designing for abundance, and that If we design smartly from the start, we wouldn’t have to operate from a perspective of sustaining the status quo and mitigating waste and toxicity. SEE MORE >


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