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Design Provides
A Fresh Breeze

Design Provides A Fresh Breeze

SeaPak frozen seafood, the number one brand of specialty shrimp in the U.S., asked Smith Design to strengthen and modernize the brand identity and package design across the entire portfolio. The client wanted a restaging of all packaging to bring its coastal inspired flavors to life, strengthen branding, and improve shopability and findabillity. “Our efforts focused on building strong emotional and appetite appeal,” said Jenna Smith, a Partner at Smith Design. “ A “taste of the coast” theme evokes a relaxing beach vacation complete with wooden picnic table, and conveys the smell and feel of the ocean air. A fresh breeze opens the sail on the Seapak logo. Daryl Miller is Director of Marketing, Seafood for the Rich Products Corporation’s Consumer Brands Division.
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