tracking
Mohawk yupo AGFA AGDA HOW PRINT 2013 jampaper artisan clearwater Pantone Color Of The Year

GDUSA Newsletter

JUNE 2013
CORBIS corbis

LOVE WHAT YOU DO BUT BILL FOR IT

In the May newsletter, we mentioned a blogpost by Eric Karjaluoto of smashLAB in which he admitted having trouble billing appropriately for design work, primarily because he finds it hard to treat something so enjoyable and yet intangible as a business. His advice: bill ruthlessly. This item resonated with many of you. A particularly evocative response came from LoAnn Wegh, LoAnn’s Marketing Inc. in Dickinson ND: “Wow! It’s like you were talking directly to me. I’ve been in business for nearly 20 years and recently have been faced with difficult decisions due to my inability to bill … You are right on when you say we enjoy our work! … I often accept a job and find myself so involved and thinking of better ways to do it that I spend way more hours than originally approved. Ultimately, I wind up discounting and a vicious cycle begins again.” Like Eric, LoAnn is experienced and accomplished: she was 2011 North Dakota Small Businessperson of the Year. Clearly, the concern is widespread. The first step in recovery, as they say, is admitting you have a problem.

Questions and Comments to editorial@gdusa.com.

Graphic Design News

Spotify Ditches Quirky

SPOTIFY DITCHES QUIRKY
Spotify, the subscription music streaming service, has redesigned its logo to give it less bounce and more gravity… READ MORE >


New Logo But Old Controversy

NEW LOGO BUT OLD CONTROVERSY
Proctor & Gamble has tweaked its logo, returning to the moon symbol reminiscent of the one that caused grief over the years… READ MORE >

Mall Of America Is The Star

MALL OF AMERICA IS THE STAR
Now twenty years old, the nation’s largest shopping and entertainment center is thoughtfully using design to convey its wide range of offerings… READ MORE >


DORITOS GRAPHICS GO GLOBAL
To help Doritos harmonize their global brand, Hornall Anderson traveled from its Seattle base to cities across the world… READ MORE >

Doritos Graphics Go Global
H and Fj Grant Helps Sustain History

H&F-J GRANT HELPS SUSTAIN HISTORY

Hamilton Woodtype and Printing Museum has received a $10,000 sustainability grant from Hoefler & Frere-Jones, award-winning creators of original typefaces with historical roots… READ MORE >

GDUSA’S 50TH ANNIVERSARY GRAPHIC DESIGN AWARDS IS OPEN FOR ENTRIES!

FORMS AND INFO >

Scher Wins National Honors

SCHER WINS NATIONAL HONORS
First launched in 2000 as a project of the White House Millennium Coucil, the National Design Awards were established to promote design as a vital humanistic tool for shaping the world. The program is organized by the Smithsonian’s Cooper-Hewitt National Design Museum. The 2013 Communication Design winner is Paula Scher of Pentagram in New York… READ MORE >

GDUSA’S 50TH ANNIVERSARY GRAPHIC DESIGN AWARDS IS OPEN FOR ENTRIES!

FORMS AND INFO >

Design Provides A Fresh Breeze

DESIGN PROVIDES A FRESH BREEZE
SeaPak frozen seafood, the number one brand of specialty shrimp in the U.S., asked Smith Design to strengthen and modernize the brand identity and package design across the entire portfolio… READ MORE >


Lit Up In Aubergine

LIT UP IN AUBERGINE
Prophet has launched a brand refresh for Novant Health, a 450-location network of healthcare facilities, by uniting its 400+ local brands and identities… READ MORE >

Creative Cloud Forming

CREATIVE CLOUD FORMING
Adobe Systems has acquired privately held Ideacodes, a leading creative consultancy based in San Francisco. The design firm specializes in the design and user experience of smart applications, digital projects and networked communities… READ MORE >


Reinventing Millertime

REINVENTING MILLERTIME
The sleek design of the new Miller Lite bottle provides a contoured shape that is a modern interpretation of the brand’s legendary long neck… READ MORE >


EDUCATORS ENROLL PROVERB
To help with Boston Public School’s awareness capaign for the Arts Expansion Initiative, brand-building agency Proverb produced the “i Create” campign… READ MORE >

Educators Enroll Proverb

MOSCATO STYLES FIRST 50 YEARS
Gerald Moscato, a well-known calligrapher and lettering stylist, has released a new eBook of his work, entitled The First 50 Years: A Compendium of Calligraphy, Lettering & Graphic Design… READ MORE >

Moscato Styles First 50 Years

Take Five! Career Tips From The Creative Group

MONEY TALKS

Ever tempted to say to hiring managers, “Show me the money!”? It may just work. More than half (63 percent) of executives surveyed by The Creative Group said they are willing to negotiate compensation. Here are five common salary negotiation mistakes and how to avoid them:

1. Showing up unprepared. Enter negotiations with a solid understanding of current salary trends for your position and location. Review compensation sources, such as The Creative Group 2013 Salary Guide, to ensure you have realistic expectations.

2. Playing games. Tactics like misleading a prospective employer about your current salary or other job offers in an effort to obtain higher pay almost always backfire. It’s better to be honest about your situation.

3. Making it all about you. Don’t base your request for a larger starting salary on the fact that you want a new car; you’ll make a much more compelling argument by talking about the value you can bring to the organization.

4. Viewing money as the only object. A generous benefits package or opportunities to learn and grow with the company may compensate for a lower starting salary. Remember to look at the full picture when evaluating a job offer.

5. Drawing a line in the sand. Giving ultimatums too early in the process may cause negotiations to fall apart. Instead, look for common ground and avoid taking an adversarial stance.

The Creative Group specializes in placing a range of highly skilled interactive, design and marketing professionals with a variety of firms. For more information, please visit creativegroup.com. Connect with The Creative Group at facebook.com/thecreativegroup or twitter.com/creativegroup

takefive

follow us on Facebook   twitter   linkedin   pinterest   GDUSA on Google+