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Leftchannel Urges The Purge

Leftchannel Urges The Purge

Passionately communicating the growing issue of plastics pollution in the oceans, the two-minute animated PSA “The Great Plastic Purge,” created by motion design studio leftchannel for the Natural Resources Defense Council was showcased at the prestigious Brooklyn Film Festival. According to Alberto Scirocco, Executive Creative Director and President of leftchannel, the studio puts its energy into causes that they believe in and that can inspire change. For “The Great Plastic Purge,” leftchannel used character animation and a 1950s inspried “after school special” look to craft an entertaining yet informative PSA that serves as a call to action for viewers to “reduce, reuse and recycle” plastic packaging. leftchannel recently won a Silver Addy award for their animation project, “Magical Forest,” created for Nationwide Children’s Hospital. SEE THE PSA >


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