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GDUSA Green Newsletter

June 2013

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BLUE SKY

Our 50th annual Print Design survey appears in the May/June magazine, on the website, and is available as a free App. For this milestone, instead of getting into the weeds, we focused on blue sky big picture stuff: how important is print to your business, do you enjoy designing for print, how is print evolving, what does the future hold? Thousands of responses, broad themes, lots of comments, and nothing that will trigger an NSA or IRS investigation. I hope.

Two housekeeping matters. First, in the next magazine we plan to feature select “green” design firms. By which we mean firms that operate sustainably and/or have developed an expertise in green messaging. If you qualify in either sense, please let us know at the email address below. Second, our 50th Anniversary American Graphic Design Awards is still open for entries. It is our last major competition for 2013, and the biggest and brightest yet.
 
– Gordon Kaye, editorial@gdusa.com
– Print Survey: gdusa.com/surveys.php
– Contest Entry gdusa.com/contests/agda13/enter/index.php

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RE-THINKING THE GREEN CLICHE

RE-THINKING THE GREEN CLICHE
Verbode is an Oklahoma City-based real estate brokerage that specializes in energy efficient and green housing options. When the company’s owner Sarah Bytyqi approached S Design to create a logo for what was then called Green Wise Realty, the design team suggested she re-think the name, seek a new way to convey that the company specializes in environmentally friendly housing, and ditch the overused “Green” cliche. The naming solution: Verbode combines the words “verdant” and “adobe” to create a new word that connects being green with the idea of a home. Once the name was chosen, it was time for the logo, which needed to attract a younger audience and connote eco-friendliness. The mark utilizes two arching trees, and by adding a door, the image becomes a home. Sarah Mason Sears, creative director at S Design, notes that Verbode operates a completely digital and paperless office (except for the business cards, shown above.) SEE MORE >

INFOGRAPHICS TELL GREEN STORY

INFOGRAPHICS TELL GREEN STORY

INFOGRAPHICS TELL GREEN STORY
Deutsch Design Partners has partnered with Sprint to help reduce the environmental impact of their packaging. And then they created a series of infographics that communicate the savings in energy, water, carbon, and the ecosystem. Among the facts: Sprint has achieved a 55 percent reduction in the environmental impact of Sprint-branded device packaging since 2009. Sprint’s current packaging is 60 percent smaller in volume and 50% lighter in weight. Besides lowering material use and costs, more devices fit into each loading palette, significantly reducing the number of plane flights and truck runs necessary to move them. And all Sprint packaging is 100 percent recycable, with boxes using a minimum of 30 percent post-consumer recycled material. The result? The new Sprint packaging currently saves two football fields of forest, the amount of carbon dioxide emitted by 420 cars annually, enough energy to light the Statue of Liberty and Ellis Island for 12 months and enough water to fill 68 million half-liter plastic water bottles. SEE MORE >

GRAPHICS WELCOME BEACHGOERS

GRAPHICS WELCOME BEACHGOERS
New York City’s beaches reopened on Memorial Day, a speedy seven months after the beaches and boardwalks were devastated by Hurricane Sandy. A key part of the restoration: a program of signage and environmental graphics led by Pentagram’s Paula Scher that welcome millions of beachgoers by creating a sense of place, and capturing the charm and the romance of the beach. The new identification signs each feature a photograph of the beach taken at the exact spot where the sign is located. The identity uses Founders Grotesk and Maple fonts, and a color system that features bright blue and yellow in place of the traditional green of the NYC Department of Parks and Recreation. A major challenge: lead people to the beach without the familiar structure of the boardwalk by thinking of the signs as high visibility guideposts. SEE MORE >

PARK YOUR GARBAGE HERE

PARK YOUR GARBAGE HERE
You don’t usually think about elegant design in the same context as garbage collection and trying to reduce the rat population. But that is exactly what Landor Associates did when faced with the challenge of replacing 700 trash cans in New York’s Central Park. Under a grant from the Alcoa Foundation, the Central Park Conservancy engaged Landor’s New York office to help develop a new waste and recycling program that included the design of a custom waste receptacle. Landor recommended not one, but a suite of three receptacles, targeting the specific waste and recycling needs of the park – based on real data about what is discarded by 40 million visitors – and issues with other park inhabitants of the rodent kind. Landor’s team used the ubiquitous park bench as its inspiration, and the design was developed to meet the operational requirements of the Conservancy while creating a visual gestalt that invites users to throw out their trash. The tilt of the vertical members, the spiral gesture of the lid, and the placement and orientation of the typography are all meant to draw the eye up and into the receptacle’s aperature. SEE MORE >

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PRINT 13 FEATURES GREENSPACE

PRINT 13 FEATURES GREENSPACE
Print 13 is the most expansive graphic arts show in the Americas, with the 2013 theme of “Innovate, Integrate, Communicate.” Responding to print and design industry demand, the event includes “GreenSpace,” an innovative show floor feature dedicated solely to exhibitors who display eco-friendly products and services focused on sustainability. Visitors will find free education, complimentary one-on-one consulting with sustainability experts, and access to products and services – paper and substrates, certification programs, carbon credit information, and much more. LEARN MORE >

TURTLE IS NEW SMOKEY THE BEAR
Grab the kids first, and the adults will follow. That’s the strategy behind Chowder’s decision to produce a children’s book, Tuke the Specialist Turtle, as the ad agency seeks funds to preserve and restore coral reef. Proceeds from the illustrated book, which will be released July 1, will benefit the Coral Reef Conservancy, the public face of the Central Caribbean Marine Institute and an agency client. Flashing back to his childhood, Jim Ritterhoff, a partner at Chowder, recalled how PSAs built around animals like Woodsy Owl and Smokey the Bear instilled in him concern about pollution and fire safety. Chowder has printed 3,000 copies of the book, which will be sold online, at book stores and at gift shops inside museums and aquariums. SEE MORE >

TURTLE IS NEW SMOKEY THE BEAR

HANDBOOK TO HELP THE PLANET
Adrian Bullock and Meredith Walsh’s recently published handbook offers advice for publications and anyone in the printing industry interested in creating a green business culture and reducing their environmental footprint. The handbook shows how to help the planet through a cradle-to-grave approach that promotes use of green raw materials and green design. The Green Design and Print Production Handbook is also full of case studies and practical checklists.
SEE MORE >

HANDBOOK TO HELP THE PLANET

GREENHOUSE AS BILLBOARD
The Horticulture Department at Alamance Community College in Graham NC is advertising itself at a prime location – I-85 – a major local highway. The sign touts “Grow Green” on the side of a hydroponic greenhouse. The building wrap was designed by Matt Gordon, a second-year ACC student in Advertising and Graphic Design, and installed by TDS/The Decal Source. The design was geared to work with the greenhouse windows open and closed to accommodate the controlled temperature. ACC’s Horticulture program has undergone a step-by-step transformation from traditional agricultural methods to sustainable practices.
READ MORE >

GREENHOUSE AS BILLBOARD

LEFTCHANNEL URGES THE PURGE

LEFTCHANNEL URGES THE PURGE
Passionately communicating the growing issue of plastics pollution in the oceans, the two-minute animated PSA “The Great Plastic Purge,” created by motion design studio leftchannel for the Natural Resources Defense Council was showcased at the prestigious Brooklyn Film Festival. According to Alberto Scirocco, Executive Creative Director and President of leftchannel, the studio puts its energy into causes that they believe in and that can inspire change. For “The Great Plastic Purge,” leftchannel used character animation and a 1950s inspried “after school special” look to craft an entertaining yet informative PSA that serves as a call to action for viewers to “reduce, reuse and recycle” plastic packaging. leftchannel recently won a Silver Addy award for their animation project, “Magical Forest,” created for Nationwide Children’s Hospital. SEE THE PSA >

DOMTAR PARTNERS WITH PRINTECO

DOMTAR PARTNERS WITH PRINTECO
Domtar Corporation has announced its partnership with PrintEco, whose free personal use software optimizes paper use for today’s most popular applications. Seamlessly integrated with Microsoft Office, Internet Explorer, Firefox and Chrome, PrintEco allows users to easily practice responsible paper usuage, while also saving time and money. As part of the agreement, Domtar will be the exclusive paper company sponsor of PrintEco’s flagship product, which led to PrintEco being named one of Entrepreneur Magazine’s 100 Brilliant Companies. Domtar EarthChoice messaging incorporated into the program will allow PrintEco users to learn how their responsible choices can lead to a more sustainable world. LEARN MORE >

CORPORATIONS JOIN OTIS ALLIANCE

CORPORATIONS JOIN OTIS ALLIANCE
Otis College of Art and Design is launching the Otis Sustainability Alliance. It’s a partnership of industry leaders from the fields of design, art, fashion and education committed to advancing environmental, social, and economic sustainability. The inaugural corporate partners: Eddie Bauer, Disney, Nike, Patagonia, Quiksilver, and Todd Oldham. “Several megabrands are making major investments in changes that are better for the earth and for its natural capital,” says Rosemary Brantley, Chair of Fashion Design at Otis. Recognizing the innovative role artists and designers can play in solving these challenges, the College now offers a Sustainability Minor for students to learn to become conscious of the impacts of their projects and develop sustainable solutions. LEARN MORE >

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