Everyone Loves A Parade
In an effort to reach younger readers, the 72 year old PARADE magazine is introducing a new logo, as well as a series of design changes online and for mobile devices. Only 20 percent of Sunday print readers are 18 to 34 years, and the percentage of readers who visit newspaper websites but don’t read the Sunday paper is on a steady trend upward. A clean new website focuses on entertainment, food, health/living and beauty with content from the print product, as well as stories exclusive to the web. The new, retro logo, reminiscent of Parade in the 1950s, seeks to capture a spirit of optimism.
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