Ideawork Checks In
When Gansevoort Hotel Group felt the need for a new website to better express its boutique design and service, they chose IdeaWork Studios to do the job. The Gansevoort properties each had disparate web presences, making it challenging for consumers to interact with the brand as a whole. IdeaWork’s primary objective was unification.
The design firm wanted to highlight the imagery of the properties, to tell the stories visually. The Gansevoort experience is now translated to the web user via a lively singular presence.
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