New Logo Is Completed Task
The design team at TaskRabbit, led by Nazir Agah, wanted to simplify the company symbol. Not only had their b2b product, TaskRabbit for Business, experienced rapid growth, but they’d also seen an increase in users accessing their product via mobile devices. The old rabbit posed some technical barriers, including readability at small sizes, so the team decided to redefine the principle meaning behind TaskRabbit evoking a greater impression of professionalism while sustaining a friendly and familiar demeanor. First, the design team refreshed the color palette and typeface options, then assembled a library of iconography to replace the human characters and illustrations. Finally, they tackled the logo itself to make the identity more energetic and reliable. And they dubbed the rabbit Hazel.
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